Clif Bloks Energy Chews: Innovative Packaging for Runners

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The most important thing about nutrition on your run is having carbohydrates and electrolytes to keep you performing your best. The second most important thing is how that nutrition is delivered. Because let’s face it – some packaging is more convenient than others.

You don’t want to have to stop mid-run to figure out how to open up your energy chews, and then fumble around with the packaging to just eat one or two, trying not to spill the rest, and then stuff it in your pocket hoping that the rest don’t fall out into your pocket creating a sticky mess. Ain’t nobody got time for that.

Clif heard the runner’s outcry for smart packaging and designed the Clif Bloks Energy Chews with us in mind.

Fastpak Packaging

clif_shot_bloksMost energy chews come in square pouches, but Clif had no problem breaking the status quo. With a design that has been likened to a “push-pop”, each chew pushes out one at a time, making them easy to access, and the secure, slender wrapper won’t cause them to all spill out on accident. And since you may not need all 6 energy chews on one run, Clif made the wrapper easy to fold over at the opening, saving the rest for later.

DSC01190An easy tear corner near the top is convenient for on-the-run access, but if you are planning ahead and want to make it even easier on yourself, you can use scissors to cut off one end before your run. Just fold over the packaging on top after you cut and stow away your Bloks. On the run, you can eat one-handed!


Shop all Clif Running Nutrition now.


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