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Two Shoes, One Goal: Get Runners To Try Zoot Footwear

Posted on February 22, 2010 in Running Shoes

To be a serious player in the running shoe market it is essential to have a good selling neutral shoe and support shoe at or around $100 MSRP.  In 2009, Zoot attempted to accomplish this with the introduction of the Energy (neutral) and Advantage (support) at $110 MSRP. While the shoes were decent performers, they […]

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