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Posts Tagged ‘Nike Waffle Racer’

A Brief History of the Waffle

December 17th, 2012

The waffle has earned a special place in the hearts (and stomachs) of many runners who can’t get enough of its sweet and tempting carby-goodness. We’d like to honor the glorious evolution of this pastry-like food with a brief tribute to it’s past…and a glimpse into its future.

Humble Beginnings

Waffles originated long ago in Athens, Greece…we’re hoping this makes them part of a healthy Mediterranean diet. They were called obelios, and were cooked over a fire between two metal plates, which served as the first waffle irons. The popular pastry eventually found its way through Europe, where folks got fancy and started engraving waffle irons with coats of arms and religious symbols. Natch.

Chicken and Waffles

We have former US prez Thomas Jefferson to thank for the Declaration of Independence and… chicken n’ waffles? Legend has it that the eloquent politician brought a waffle maker to the new world from France near the end of the 18th century, and that a dish combining waffles with deep-fried chicken started appearing in cookbooks soon thereafter. Since then, the combo has become a favorite among many Southerners and across the U.S.

Waffle House

In the mid 1950’s in Georgia, neighbors Joe Rogers and Tom Forkner hatched a plan to create a franchise restaurant chain that served tasty food at a great value. The result was Waffle House, now a well-known name across the US. The restaurants are open 24 hours a day, 365 days a year, so you can get your waffle fix anytime. If Waffle House doesn’t have a location in your town, you can always get one started. Would you like a franchise with that?

Nike Waffle Racer

Bill Bowerman’s first Nike Waffle Racer may be one of the most fascinating pieces of the waffle puzzle for runners. The Oregon track and field coach felt that most racing shoes used too much material in the upper, and didn’t have sufficient traction on the outsole. He created a stripped-down version of racing shoes, custom-fit to each of his athletes, using scraps of leather and pieces of elastic. What’s the kicker? He snagged his wife’s waffle iron and used it to transfer the waffle pattern to the outsole of the shoe, to increase traction, and the Nike Waffle Racer was born.

Honey Stinger Waffles

So where, you might ask, can the waffle go from here? Honey Stinger has brought us the future of the waffle, in a revolutionary new form. If you’re sick of snacking on ambiguously flavored foodlike products before, during and after your training sessions, then the Honey Stinger Waffle can be your answer. It’s a real food solution for training nutrition. Each waffle is individually wrapped, so that you can easily take them with you on your run, or throw a couple in your gym bag for post-work workouts. We have five flavor options to choose from, all of which are made with 100% USDA organic ingredients.

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36 Years Ago; The Nike Oregon Waffle Racer is Introduced

September 30th, 2009

Jason Lewis and Wes Galloway from Mizuno were in this morning to say hi and check on things.  Nice guys who are certifiable shoe geeks.  Jason took a few of the photos from one of our previous blog posts for his own Sneaker Consipiracy blog (http://sneakerconspiracy.blogspot.com/).  While in my office Jason asked to see the May ’77 Runner’s World magazine I got them from.  While thumbing through, he found an ad for the EB Lydiard Shoes, so he took a photo of it from his cell phone for future blogging use.  While he was looking at that issue, I pulled a few Runner’s World issues from ’73.  Wes was happy to see ads his dad had placed in the magazine for the infamous Phidippides Running Singlet.

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