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Nike Footwear Summer 2010

September 23rd, 2009

Nike is one of the few running brands that still offers four footwear introductions each year; Spring, Summer, Fall and Holiday.  The biggest introductions are usually saved for Spring and Fall, with Holiday and Summer having a smaller number of updates.

For Summer 2010, Nike continues to experiment and expand models that make up two of the brand’s unique categories of shoes, the Free and Lunar family of products.  Nike is known to consistently  introduce new technologies to see if they find an audience and if they do find a following, the technology is expanded into its own silo of products.  Air Max was one of the better examples of this.  First was the Air Max, then a whole slew of Air Max products that followed.  The Free concept remains popular, but the line is somewhat limited in its appeal.  The Lunar product has proven wildly successful and as a result, new models are being introduced in the Lunar line while the Free line receives updates to existing models and even loses a style in the process.

Nike LunarFly+

Nike LunarFly+

For the Lunar franchise, possibly the coolest is the new LunarFly+.  Take a symmetrical LunarLite midsole and throw the upper from the 2008 Hayward on top and you have one hot shoe.  At $80, this is gonna prove popular.

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