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Posts Tagged ‘new balance’

Team Garmin-Sharp takes New Balance to the Podium

June 18th, 2014

At the surface, New Balance seems an odd sponsor for a professional cycling team.  Perhaps, the Running Warehouse blog is an unusual place to find a blog about a professional cycling team. That said, we’ve got these shoes in our warehouse and we are pumped for this year’s Tour de France.

New Balance 890 Garmin Race Team Shoes

Sponsors Garmin and Sharp adorn the blue jerseys. Check out the socks!

With one of the younger stars of the peloton, Andrew Talansky, coming off of his win at Le Critérium du Dauphiné, the NB logo on the left breast of the team uniform is primed for some exposure in July’s Tour. The American’s rise to prominence is well timed for New Balance, a company that regularly boasts about the footwear that they create in American factories.

That said, sports sponsorship is a lot more than logo exposure. Ideal partnerships add value to the sports property beyond a check and the company gets to tell a story about how they help the team to glory beyond putting food on their table. So what is the story that New Balance is creating? New Balance makes shoes and apparel for several sports, but Cycling is not one of them and Team Garmin-Sharp already has an apparel sponsor in Castelli.

Officially, New Balance is the “exclusive off-bike footwear and athletic clothing supplier” to the team. They will provide shoes, like those above, as well as apparel for the team to wear when they aren’t tearing up the streets on their bikes on the pro tour. The argyle infused 890v4 has already graced podiums around the world and there is a good chance that the shoes will be leaving footprints on podiums in France. The team is certainly adorned in New Balance when they hit the gym or trails for cross-training. They did just that when some of the riders traveled to Boulder to run with New Balance’s Jenny Simpson, Emma Coburn and Anton Krupicka.

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A Chat With Brendan Murray, Product Manager Of The New Balance 101 Re-Issue

April 23rd, 2014

New Balance 101 Trail Re-Issue

Brendan Murray is a product manager for New Balance, and is currently leading the charge on the re-issue of the now classic Trail 101, which is expected to become available in 2015. As some of you may remember, the NB 101 was one of the first lightweight trail shoes to hit the market. Originally released in 2010, the 101, along with its predecessor in the 100, helped pave the way for an entire movement of lightweight and low profile footwear, affecting how we envision trail-specific running shoes today.

We were lucky enough to get Brendan to answer a few questions about the upcoming re-issue of the Trail 101, the production process of the shoe, and about the design process of new footwear in general.

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