Posts Tagged ‘new balance minimus hi rez’

New Balance Minimus Hi-Rez: Box Talk

May 2nd, 2013

So we just got the New Balance Minimus Hi-Rez in stock. It’s a pretty special shoe, and we’ll say more about that below, but the first thing you notice about this shoe is it’s one-of-a-kind box.

We know what you’re thinking: “These guys have lost it, getting all wonky about shoeboxes.” But in our defense, we’re not the only ones talking about the unique box. New Balance just put together their own article on the box design of the Hi-Rez, and they too think it’s special enough to warrant some word count.

Here are our thoughts:

  • Thank you, New Balance, for not actually producing a hexagonal box. Our warehouse staff would have been cursing your name for weeks.
  • That said, it’s pretty cool that a shoe company is paying more attention to packaging. We’d love to see more designs that reduce packaging and showcase the product better.
  • Who’s the guy in the box factory who gets to glue in each of the semi-transparent windows on the box lids? Has he been out of work since 3D glasses went from cardboard to plastic?
  • The shoe inside the box (you know, the thing you’re actually paying for) offers a truly unique running feel. For the person who fully embraces the feel of near-barefoot running, it’s pretty hard to imagine a shoe offering more underfoot flexibility than the Hi-Rez while still providing some protection from road hazards. And even though the upper isn’t the big story and won’t get as much press as the outsole “pods,” we like its close-to-foot feel as well.

Kudos to New Balance for trying something new and bringing to market a niche running shoe backed by a lot of thought and advanced design.

Running Shoes , ,

The Future of New Balance Minimus

March 7th, 2013

A few years ago, New Balance Minimus led the way in equipping the runner who wanted a more “minimal” running experience. Fast forward to 2013 and the preference of many runners is shifting to a shoe with a bit more impact protection, but that still offers a lightweight, flexible ride. So is Minimus dead? No way. The line is evolving to adapt to the needs and wants of today’s runner. Here’s what will be introduced into the line for the rest of 2013.

Minimus 1690

The New Balance 1690 (shown above, more sneak peek pictures and info here) bridges the gap between more minimal styles and a conventional running shoe. With a flexible, 4mm offset platform and RevLite cushioning, this shoe makes it easy to transition into the world of Minimus. Designed for ‘urban running,’ this shoe can be taken anywhere, paved or not, and with a no-sew upper, this looks to be one comfortable shoe. The 1690 will be available starting July 2013.

Men's New Balance Minimus MR1 Hi-Rez (Catalog Image)

Minimus MR1/WR1 Hi-Rez

A fresh take on the bare-bones Minimus 00, the Hi-Rez is designed for runners seeking unmatched ground feedback and flexibility in a running shoe. Featuring a midsole consisting of 42 independent pods, this sub 4 oz, zero-drop shoe is built to move effortlessly with the foot and deliver an almost-barefoot sensation. The Hi-Rez launches in April 2013. Read more…

Running Shoes, Sneak Peeks , , , ,