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The New Balance Fresh Foam 980: First Impressions

February 12th, 2014

Maximalism. It’s one of the buzzwords that has put itself into existence in the running world over the past year, indicative of a full pendulum swing away from the minimalist trend of the Born to Run days. What is it? The “maximalist” category hasn’t been clearly defined at this point, but the differentiator is an obvious one – plenty of cushioning.

So is this new trend just a revamp of plush traditional trainers like the Nimbus or the Vomero? Not quite, though some premium trainers are going in that direction. Instead, shoe manufacturers are looking for ways to incorporate learnings from minimalism into shoes with a lot more protection underfoot.

New Balance’s first contribution to this trend is the 980, which recently found its way to our doorstep. The 980 is the introductory carrier of Fresh Foam, a new compound that promises a super soft ride. Always fans of new shoes and new technologies, we were quick to give this new shoe a try. Read more…

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