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Mizuno Spring 2010 Footwear – No PR, Lots of Sales

July 27th, 2009

Mizuno is probably the envy of many brands within running shoe industry.  Mizuno does virtually no advertising yet they remain one of the top brands year in and year out not by promotion, but primarily through a clear focus on their product. They make shoes each season that are consistent in road feel and fit so customers know what to expect.  The cosmetics are generally well done with top quality materials and construction techniques used throughout adding to the perceived value of the shoes.  Mizuno has a well earned reputation among experienced runners for providing shoes that perform well with little fanfare or hype, just solid shoes using proven technologies with little in the way of over the top changes each season.

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