Mizuno footwear updates for Fall ’10 follows the time proven formula of “if it ain’t broke, don’t fix it” and in keeping with the conservative fiscal climate we’re in, the introductions for next summer maintain Mizuno’s cautious, evolutionary approach. Mizuno shoes have an extremely loyal following which explains how the brand continues to sell a significant number of shoes with very little advertising. A Mizuno customer knows what to expect from a Mizuno shoe and that the ride and fit stays very consistent from year to year. Messing with either makes zero sense for this company. It’s a word of mouth brand that must maintain the characteristics that make a Mizuno shoe uniquely Mizuno.
Posts Tagged ‘Mizuno Wave Alchemy 10’
January 15th, 2010