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Brooks PureConnect – First Look

July 12th, 2011

Brooks PureConnect Men's Shoe April 2012 Color

To address the current trends toward “barefoot” and “minimalist” running, more and more shoe companies are providing options to meet the demand. Where on the barefoot-to-traditional shoe continuum product offerings fall varies from company to company. For Spring 2012, Brooks is introducing a line of shoes, under the heading PureProject, that slot between the midpoint of the continuum and the barefoot end. While the PureProject shoes may not be nearly barefoot (think Merrell Trail Glove or Saucony Hattori), they certainly reflect the less-is-more concept and provide a unique foot-fuction philosophy that should resonate with a lot of runners.

With the PureProject, Brooks brings forth 5 innovations to enhance the sensory aspect of running. 1. Ideal Heel uses a unique heel geometry, which reportedly results in the initial ground contact point occurring 2cm forward compared to traditional shoes. 2. Toe-flex utilizes a split-toe midsole/outsole configuration to better engage the big toe’s natural stability function at toe-off. 3. Nav Band hugs the midfoot with an elastic band for a secure fit. 4. Anatomical Last allows for the toes to splay during ground contact and allows the shoe to better follow the contours of the foot. 5. BioMogo DNA is a midsole blend that truly adapts to different ground forces, so the running experience is unique to the pace of the run; a softer feel exists at slower paces and a firmer feel is present at faster paces.

Leading the way in the PureProject is the PureConnect. This shoe is the most minimal of the shoes in the PureProject launch. With a 4mm heel-to-toe offset and a reported midsole height of 14:10 (14mm in the heel, 10mm in the forefoot), The PureConnect puts the runner close to the ground and delivers a great feel for the road. Specifications indicate a weight of 7.2 ounces for a men’s size 9.0 and 6.5 ounces for a women’s size 8.

The low weight, small heel-toe differential and adaptable midsole that firms up as the pace quickens combine to provide a unique sensory experience that is sure to hit the sweet spot for runners that seek a touch more protection than the nearly-barefoot shoes provide. If you love the Saucony Kinvara but find the Saucony Hattori to be too minimal, chances are good that the Brooks PureConnect will be in your closet next Spring.

The Brooks PureConnect has an MSRP of $90 and is expected to be available in our Running Warehouse, San Luis Obispo retail store in October 2011, while the online release of the shoe, www.runningwarehouse.com, is January 2012. Learn about the other shoes in the PureProject line (PureFlow, PureCadence, and PureGrit) in future blog posts.

Brooks PureConnect Women's Shoe October 2011 Color

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