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Tag Archives: K-Swiss Running

K-Swiss Blade-Light

Posted on December 18, 2009 in Running Shoes

K-Swiss is a very successful tennis company looking to crack the running market.  The challenge for K-Swiss is how to go from being a tennis company trying to sell shoes in the running market to becoming an authentic technical running specialty shoe brand.  A key factor in K-Swiss’ favor is a loyal fan base, those […]

The 2009 Running Event

Posted on November 17, 2009 in First Look

The Running Event is the annual expo where all the major vendors and the running specialty retailers who sell their products meet see what’s new and catch up. It’s one of the few chance for running specialty accounts to see all the major players together in one location. The Running Event allows all of us […]

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