It’s undeniable that in the past few years, Hoka One One has taken the running world by storm. Aided by a growing roster of athletes whose specialties range from the mountains to the track, the brand’s momentum has only increased as more and more runners see the benefits of having increased cushioning underfoot.
This video takes a look at Hoka so far: the brand’s history, the proliferation of its offerings, some of the concepts and technologies that make the Hoka ride so unique, and what to expect from Hoka in the future. Additionally, the video answers the age-old question – is it pronounced ‘one one’ or ‘o-nay o-nay”?
Hoka co-founder Nicolas Meroud states in the video that the sky is the limit for Hoka, and we couldn’t agree more. The Hoka Conquest looks to push new boundaries for the brand with innovative materials and an new aesthetic appeal, and with shoes like the lightweight Clifton and Huaka in the pipeline, we expect Hoka to continue taking off, reshaping the running shoe world.
[Video via Hoka]
Over the past couple of years, Hoka One One has without a doubt carved out its niche in the running shoe marketplace, with many runners trying and sticking with their ultra-cushioned footwear models. One glaring drawback to their offerings, however, has been their weight – with their lightest models sitting well above the 10oz mark. Not very appealing to the runner seeking the benefit of lightweight. Read more…
It’s not every day that we bring in a new footwear brand, especially one that stands out like HOKA One One (that’s pronounced “o-knee o-knee” to all you uninitiated).
When we recently asked our Facebook fans which products they wished we carried, HOKA footwear led the list. After seeing the company’s lineup in person and hearing more and more rave reviews for their trail and road models, we were impressed enough to start stocking this brand.
HOKA’s core idea is to help runners “fly” through their runs with supreme shock absorption and a nearly effortless transition. The company makes trail, road and hybrid models designed to enable a natural, fluid stride while maximizing grip and stability.
By the end of summer, we expect to carry 4 HOKA models. In stock now are the Men’s Stinson B and Men’s Bondi B.
Classification: Road/Trail Hybrid
Stack Height: 39mm Heel/33mm Forefoot
Weight: 12.6 oz (size 9)
Take one look at that large, bright green platform and you will start to get a sense of what this shoe is all about. Below your foot in the Stinson B is a pile of EVA foam, providing soft, springy cushioning. So all that cushioning weighs a ton, right? Not really. The shoe comes in at a similar weight to traditional trail shoes like the Brooks Cascadia and Asics Gel Trabuco.
The Stinson B is a hybrid shoe designed for both on and off road use. You’ll have a good amount of grip uphill and stable, soft support for descents. The shoe’s outsole design gives a smooth feel on the road with enough tread for a range of terrains.
Classification: Road Running Shoe
Stack Height: 35mm Heel/29mm Forefoot
Weight: 10.6 oz (size 9)
Though the HOKA brand began on the trails, a road-specific model is a natural extension of the company’s commitment to comfort, stability, and a smooth ride. The Bondi B features a multi-patterned outsole built for durability on road surfaces. It also sits slightly lower than HOKA’s trail models.
Like the Stinson B, the Bondi B is surprisingly lightweight for how much running shoe is wrapped around your foot. The Bondi B’s outsole is designed to remain durable over some serious miles of pavement pounding. Runners can use the HOKA Bondi B as their daily trainer and/or race day shoe of choice.
More Models to Come
These additional HOKA models are scheduled to be available in July and August:
- Women’s Bondi B (with a light grey upper and light blue midsole)
- Women’s Mafate 2 (an update to the Mafate trail shoe with improved traction and wider forefoot)
- Men’s Mafate 2 (an update to the Mafate trail shoe with improved traction and wider forefoot)
- Men’s Stinson B Evo Trail (a race-oriented model with a narrower base, streamlined upper and speed laces)
- Men’s Stinson B (new Blue/Silver/Orange color)