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Posts Tagged ‘hoka huaka’

Hoka One One: The Sky’s the Limit

January 30th, 2014

It’s undeniable that in the past few years, Hoka One One has taken the running world by storm. Aided by a growing roster of athletes whose specialties range from the mountains to the track, the brand’s momentum has only increased as more and more runners see the benefits of having increased cushioning underfoot.

This video takes a look at Hoka so far: the brand’s history, the proliferation of its offerings, some of the concepts and technologies that make the Hoka ride so unique, and what to expect from Hoka in the future. Additionally, the video answers the age-old question – is it pronounced ‘one one’ or ‘o-nay o-nay”?

Hoka co-founder Nicolas Meroud states in the video that the sky is the limit for Hoka, and we couldn’t agree more. The Hoka Conquest looks to push new boundaries for the brand with innovative materials and an new aesthetic appeal, and with shoes like the lightweight Clifton and Huaka in the pipeline, we expect Hoka to continue taking off, reshaping the running shoe world.

Be sure to check out our footwear selection of Hoka One One for Men and Women, as well as the Hoka Evo Race 17L Hydration Pack.

[Video via Hoka]

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Hoka Goes Lighter with the Huaka and the Clifton

January 14th, 2014

Hoka Huaka; M 8.9 oz, W 7.5 oz, 2mm drop, $150*

Over the past couple of years, Hoka One One has without a doubt carved out its niche in the running shoe marketplace, with many runners trying and sticking with their ultra-cushioned footwear models. One glaring drawback to their offerings, however, has been their weight – with their lightest models sitting well above the 10oz mark. Not very appealing to the runner seeking the benefit of lightweight. Read more…

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