It’s undeniable that in the past few years, Hoka One One has taken the running world by storm. Aided by a growing roster of athletes whose specialties range from the mountains to the track, the brand’s momentum has only increased as more and more runners see the benefits of having increased cushioning underfoot.
This video takes a look at Hoka so far: the brand’s history, the proliferation of its offerings, some of the concepts and technologies that make the Hoka ride so unique, and what to expect from Hoka in the future. Additionally, the video answers the age-old question – is it pronounced ‘one one’ or ‘o-nay o-nay”?
Hoka co-founder Nicolas Meroud states in the video that the sky is the limit for Hoka, and we couldn’t agree more. The Hoka Conquest looks to push new boundaries for the brand with innovative materials and an new aesthetic appeal, and with shoes like the lightweight Clifton and Huaka in the pipeline, we expect Hoka to continue taking off, reshaping the running shoe world.
[Video via Hoka]
HOKA is only 3 years old, but it’s no toddler. In fact, it has grown up incredibly quickly, holding tight to the idea that maximal cushioning combined with springy rebound can help runners “fly.” We think the upcoming Conquest is proof of how far the brand has come. It’s the most refined HOKA model we’ve seen yet, and all the core pieces of the brand’s story are integrated in a well-built package.
What to Watch For
- New Midsole Material and Design: The Conquest introduces HOKA’s Rmat midsole material which is designed to provide both excellent resilience and dynamic performance. The material is shaped with a suspension design in the rearfoot, and the cutaway channels actually allow for water drainage.
- Advanced Upper Design: Though the platform is the main story in any HOKA, the Conquest will have one of the nicest uppers from the brand to date. Look for features including no-sew construction, external heel counter, gusseted tongue, and race laces.
- Other HOKA Features: Like other models from the brand, the Conquest has a “meta-rocker” design that guides a runner’s form and creates a very smooth transition. In addition, the platform offers “bucket seating” for your foot, which HOKA believes gives the runner a better connection to the shoe with a more stable feeling.
- Key Stats: According to HOKA, the Men’s model will weigh in at 11.8 oz, with the Women’s at 9.6 oz. Both models will have stack heights of 29mm/25mm heel/forefoot.
January 2014 Read more…