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Running Trend: Footwear Color Craze

January 14th, 2013

In 2012 we kicked off the year with a few of our predictions for 2012 running trends, and we’re back to try our hand at trend-predicting again. First up: fantastical footwear colors! In 2012 we saw a spectrum of hues in nearly every color imaginable. But from what we’ve seen for both Spring and Fall 2013, this year footwear manufacturers are going to up the color ante even more. Here are some trends to look for:

Color on Color

We’ve seen bright shades on shoes for months now, but running footwear manufacturers are going to keep combining colors in creative and bold ways this year. Fuchsia and lime? Sure. Indigo with chartreuse and a dash of red? Why not. As you can see on the Salomon Speedcross 3 above, we think that this year, anything goes when it comes to color pairings.

Color Blocks

We’re also seeing a lot of shoes that are all (or nearly all) one bold color. The green Salomon XR Mission and salmon colored Nike LunarGlide 4 shown above are good examples of this trend.

Texture-tastic

You’ll be seeing more than just splashes of color on the footwear of 2013. Expect to see designs that incorporate a wide range of shapes and patterns to add greater visual depth to running shoes. Check out the orange Brooks PureFlow 2 above. The woven mesh upper creates a 3D look, accentuated by the fade pattern of the material.

If you’re the type of runner who likes to make a bold statement with your footwear, we think 2013 will be the perfect year for you.

Stay tuned for our next 2013 running trend prediction later this week!

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