Over the past few seasons Saucony has quietly transformed themselves from the shoe company of your grandparents to the shoe company of their grandchildren largely through improved styling that holds ties to traditional styling cues while improving each new update with consistently fresh and modern cosmetics. Add to this a renewed focus on the types of shoes that younger runners tend to wear such as lightweight trainers, cross country flats and spikes and you have a recipe for growth within the younger generation while still maintaining contact with their more conservative customer base. The newest updates from Saucony for Spring 2010 should help keep the momentum built up the past few seasons rolling forward.
Saucony updates for Spring 2010 start with the new Saucony ProGrid Triumph 7. Saucony has always been known for producing shoes that have a soft, plush ride as well as having a snug fit in the arch area. The Triumph is Saucony’s premium neutral cushioning model that has traditionally highlighted these qualities. To this end Saucony has addressed several areas in this newest update that exemplify the soft ride and snug arch Saucony is known for. Saucony has increased the Super Rebound Compound (SRC) in the heel of the ProGrid Triumph 7 for improved cushioning on impact plus they have added more blown rubber in the outsole for a softer road feel. A less bulky Arch Lock improves the fit, while the addition of an eye stay within the Arch Lock improves lockdown of the midfoot. A newly added midfoot support bridge should help support the arch better. The fit and performance of the ProGrid Triumph 6 was pretty spot on, so Saucony took the approach of minimizing the “improvements” in search of a better end product, which was the correct path for this particular model. This new edition will likely please the current fan base of the Triumph series and continues to be an attractive model for runners looking at a new high end neutral trainer to consider switching to.