Elemental Footwear: 2013 Running Trend

Today, running footwear goes well beyond traditional, cushioned daily trainers. The minimalist footwear movement came on with a vengeance in 2010-11, and some minimalist runners continue to swear by stripped-down, … Continue Reading →


Running Trend: Footwear Color Craze

In 2012 we kicked off the year with a few of our predictions for 2012 running trends, and we’re back to try our hand at trend-predicting again. First up: fantastical … Continue Reading →


Brooks PureFlow 2 Sneak Peek

The PureFlow 2 carries over the midsole and outsole of the original PureFlow, with a new upper featuring asymmetrical lacing. MSRP will be $100.00. Back to All PureProject Sneak Peeks … Continue Reading →