So it turns out that rumors of the demise of the Brooks Launch have been greatly exaggerated. We learned this week that the Launch has been saved from the chopping block, rescued from the grave, pulled from the brink, insert additional metaphors here.
Now that the Launch remains safely in the land of the living, what’s the future have in store? 2013 brings a return of the Men’s Black/Silver/Nightlife colorway and the Women’s Cobalt/Aquarius/Silver colorway. We expect no new color updates until Spring 2014. Right now, we’re hearing that an updated version of the shoe is expected for Spring 2015, though we have no details of how extensive the update will be.
It’s pretty amazing that the Launch has made it as long as it has without an update. The shoe first “launched” in Fall 2009, making it a great granddad among the current crop of lightweight running shoes. All the new kids that came out in recent years got lighter and lighter, but the Launch still compares favorably to many new models and has developed quite a following of runners who use it as a speedy trainer or race day shoe.
Brooks Launch Colors for Men and Women Available in 2013
Saucony ProGrid Kinvara for Men
One of the most anticipated new models due in this summer is the Saucony ProGrid Kinvara: a lightweight, minimal neutral trainer that features a one piece midsole/outsole with carbon triangle lugs for added durability that look like they were taken directly from the outsole of the original Jazz. A three-piece upper provides a good amount of support, is breathable and sports a cool graphic treatment. A small, lightweight ProGrid Lite cookie is placed in the heel for a touch of extra cushioning.
Time was when Brooks was known as a motion control company and the Beast defined the company. Along came the Adrenaline GTS line which opened the brand up to more runners, but the Adrenaline offers up some serious support which did little to alter the perception of Brooks as a company for over-pronators. Then something happened. Maybe it was Berkshire-Hathaway’s investment that forced the company to look up and see that there are all kinds of runners out there to sell products to. Under-pronators, over-pronators and everyone in between can and should be your customers. Well they should be if the CEO of your parent company is listed by Forbes as one of the wealthiest man on the planet. Warren Buffet seems like a nice guy, but you gotta figure no matter how nice he appears, he still needs to see a serious ROI from his holdings which basing your profit largely on motion control and support shoes while leaving the neutral cushioning crowd largely untapped is not the best strategy to have for long term growth. Better to expand the consumer base with greater product offerings.
The Updated Brooks Beast and Ariel due out Fall of '10