Time was when Brooks was known as a motion control company and the Beast defined the company. Along came the Adrenaline GTS line which opened the brand up to more runners, but the Adrenaline offers up some serious support which did little to alter the perception of Brooks as a company for over-pronators. Then something happened. Maybe it was Berkshire-Hathaway’s investment that forced the company to look up and see that there are all kinds of runners out there to sell products to. Under-pronators, over-pronators and everyone in between can and should be your customers. Well they should be if the CEO of your parent company is listed by Forbes as one of the wealthiest man on the planet. Warren Buffet seems like a nice guy, but you gotta figure no matter how nice he appears, he still needs to see a serious ROI from his holdings which basing your profit largely on motion control and support shoes while leaving the neutral cushioning crowd largely untapped is not the best strategy to have for long term growth. Better to expand the consumer base with greater product offerings.
The Running Event is the annual expo where all the major vendors and the running specialty retailers who sell their products meet see what’s new and catch up. It’s one of the few chance for running specialty accounts to see all the major players together in one location. The Running Event allows all of us to cover a great deal of ground in a short period of time. This year’s event was held in Austin TX and it was the 3rd time I’ve attended.