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Posts Tagged ‘Brooks Adrenaline GTS 10’

Brooks Trance 10

July 28th, 2010

The Trance is a shoe that is classified by Brooks as their flagship support trainer with the most bells and whistles of any model in their support category.  Yet the shoe at times seemed a bit lost.  Yes it sold, but not nearly as well as the Adrenaline or the Beast which are industry leaders in their class.  Customers know what to expect from these models every year and Brooks not only meets but exceeds these expectations.  The Trance on the other hand seemed to be heading in a slightly different direction with each new model update.  Brooks tried for years to establish the Trance with its own identity, yet it never really was a consistent story.  The annual change of direction never allowed the model to gain much traction in the industry.  The vision started to sharpen with the current Trance 9 and it now appears Brooks has a very clear direction for the shoe. With the new Brooks Trance 10, your search for a high end Adrenaline has been found.

The Newly Updated Brooks Trance 10

The Newly Updated Brooks Trance 10

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Joe Running Shoes , , , , , , ,

Brooks Adrenaline GTS 10 Shoe Review

February 15th, 2010

For several years now, the Brooks Adrenaline GTS has been a category leader in the maximum support category. Shoes in this category offer support just beyond moderate over-pronation but not so much that they become motion control shoes. This niche is filled by other shoes like the Mizuno Alchemy and Saucony Omni (Ultimate now 8), but the Adrenaline has been the sales leader and is one of the most popular shoes in the industry. Thus any update to this shoe is always critical.

What’s New

1. The heel design has greater decoupling and a beveled angle to slow the rate and degree of pronation while also providing a smoother ground impact and transition.

2. The medial TPU support has been removed, as it is no longer needed as a result of the heel redesign.

3. Asymmetrical midfoot wrap has been added to provide a better fit.

4. Profile Sockliner replaces standard sockliner for greater cushioning and enhanced arch contour.

Does this version run better than last years?

No longer just about good pronation control and a reliable fit, The Adrenaline GTS provides a noticeably smoother ride compared to past models. Our wear testers were all in agreement that the ride of the shoe was fairly smooth and, in comparison, the ride of the Adrenaline GTS 9 was a bit abrupt. Jonathan and Phil felt the shoe was a bit softer than average, whereas Bonnie noted the shoe was a bit firmer than average. All wear testers assessed the energy return as good but felt there was a slight delay in the energy return. Another consistent evaluation was the flexibility of the shoe was a tad toward the stiffer side. Read more…

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Brooks Fall 2010 – Neutral Cushioning Anyone?

December 31st, 2009

Time was when Brooks was known as a motion control company and the Beast defined the company.  Along came the Adrenaline GTS line which opened the brand up to more runners, but the Adrenaline offers up some serious support which did little to alter the perception of Brooks as a company for over-pronators.  Then something happened.  Maybe it was Berkshire-Hathaway’s investment that forced the company to look up and see that there are all kinds of runners out there to sell products to.  Under-pronators, over-pronators and everyone in between can and should be your customers.  Well they should be if the CEO of your parent company is listed by Forbes as one of the wealthiest man on the planet.  Warren Buffet seems like a nice guy, but you gotta figure no matter how nice he appears, he still needs to see a serious ROI from his holdings which basing your profit largely on motion control and support shoes while leaving the neutral cushioning crowd largely untapped is not the best strategy to have for long term growth.  Better to expand the consumer base with greater product offerings.

The Updated Brooks Beast and Ariel due out Fall of 10

The Updated Brooks Beast and Ariel due out Fall of '10

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