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Introducing adidas Energy Boost

February 13th, 2013

It’s been a while since we’ve seen some revolutionary new running tech from adidas. But in the spirit of go ‘big or go home,’ adidas has just introduced a new midsole technology it claims will “change running forever.” There might be just a bit of hyperbole in that marketing message, but we think they’re onto something with the new Boost foam, which is debuting in several new running models this spring and fall.

Introducing Boost

If you follow the world of running footwear, you’ve probably stumbled upon this video demonstrating adidas’ new Boost material:

Comprised of small TPU pellets molded together, the Boost material promises significantly increased energy return over a standard EVA foam, while feeling even softer underfoot. The midsole is claimed to maintain the same density from mile 1 to mile 600 as well as in all temperatures. Don’t let the ‘packing peanuts’ look fool you – we’ve had a chance to give it a try and we found the compound to offer a surprising amount of rebound and responsiveness despite its soft underfoot feel.

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