Zoot Sports has its heritage firmly planted in the triathlon. Founded in 1983 in Kona Hawaii, Zoot Sports was one of the first brands to focus on the triathlon and began by making performance apparel designed for elite triathletes. Since the inception of the sport, triathletes have sought any and all available technologies to help them gain an advantage. Companies that cater to the triathlon market must be at the forefront of introducing technology if they are to survive. Zoot, as a major player in this market, is keenly aware of the importance of introducing technology consistently.
Posts Tagged ‘BareFit’
December 7th, 2009