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Take A Closer Look At The Revamped Asics Natural33 Collection

April 14th, 2014

Asics recently rolled out their revamped 33 collection, now dubbed Natural33. If you haven’t tried out any of the shoes in the newest coming of the line, we highly recommend that you do. The shoes feel fantastic, giving you a sense of responsiveness and bounciness that really boosts your run.

In the past, the 33 collection has consisted of a scattered variety of footwear. Though the shoes were innovative, the collection lacked any real identity or any shared traits that defined the line. Now, the new Natural33 brings a coherent schema to the collection, defining it as a series of shoes designed to bring you a faster and more natural run. Read more…

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Asics Gel Electro33 Sneak Peek

August 23rd, 2013

Asics Gel Electro33 Women's Shoe Blazing Yellow/Silver/Mint

In case you haven’t noticed, Asics’ 33 collection is being revamped. The upcoming lineup is losing a few models, while others are being introduced to create a collection focused on providing the runner with a natural running experience.

Among the newcomers is the Gel Electro33, which gives runners a cushioned platform similar to the Excel33 along with mild support for overpronation. Based on our experience with other recent shoes with the 33 designation, the Electro33 should deliver a great run. At 9.6 oz for a Men’s size 9 and 7.3 oz for a Women’s 7 (our measurements), we expect this shoe to be a great alternative to the Asics DS Trainer for those looking for a bit less structure.

What to Watch For

  • FluidAxis: The backbone of the 33 collection, the unique FluidAxis midsole design allows for the natural motion of the foot from heelstrike through toe off.
  • Pronation Support: Similar to what we’ve seen in the Super J33, the Electro33 features a two-density midsole for mild to moderate support.
  • Heel Cushioning: The Electro33 features Gel cushioning in the heel for durable impact protection.
  • No Sew Upper: An engineered mesh upper provides seamless structure over the forefoot, while welded overlays around the midfoot and heel keep your foot locked in place.

MSRP
$110.00

Release Date
February 2014 Read more…

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