Posts Tagged ‘Asics 33 Collection’

ASICS 33-M | First Look

December 15th, 2014

ASICS 33-M Men's Shoe Khaki/Coffee/Orange

Available February 2015 – MSRP $140.00

The ASICS 33-M is a low offset, maximal neutral trainer in the revamped Natural33 collection.

Tech Specs

  • Stack Height: 31mm Heel, 27mm Forefoot, 4mm offset
  • Weight: 10.9 oz (Men’s size 9.0), 8.9 oz (Women’s size 8.0)

Competing Shoes

  • Altra The Paradigm – MSRP $130
  • HOKA ONE ONE Conquest – MSRP $170

What’s in a name?

The M stands for “maximal”, as this shoe features a significantly higher stack height than its brethren in the 33 series, and rivals other maximal shoes on the market, most notably the HOKA ONE ONE Conquest.  With HOKA spearheading the movement towards more maximalist footwear, the 33-M is meant to cater to the runner looking for a shoe that will provide substantial amounts of impact protection without feeling clunky. With a weight that mirrors most standard daily trainers, this shoe looks to make a statement in the industry among the growing trend of lightweight, highly-cushioned trainers.

The 33 designation in the ASICS 33-M refers to the flexibility the shoe provides for the 33 joints of the foot. With a 4mm heel-toe offset, this model offers a more natural running experience compared to traditional trainers such as the Kayano or Nimbus, which have drops of 12mm.  This shoe, alongside the 33-FA and 33-DFA, will be the face of ASICS’ Natural33 series heading into 2015.  For a little more information on the 33 designation and the series as a whole, check out our first look at the ASICS 33-FA.

Read more…

Running Shoes , , , , , , , ,

Asics Gel Excel33 3 Sneak Peek

September 21st, 2013

Asics Gel Excel33 3 Men's Shoe

It’s no secret that we’re big fans of Asics’ recently revamped Natural33 collection, with the Gel Excel33 2 being one of our top picks in running shoes this year. So you can bet we’re pretty excited for the third iteration of the Excel33, due in early 2014. All signs indicate that this shoe will continue to be a fast feeling and lightweight trainer capable of high mileage duty.

What to Watch For

  • FluidRide: The 3rd Excel33 utilizes a dual-layered midsole similar to that of the current Gel Lyte33 2 – which should result in a soft underfoot feel with a bouncy and responsive ride.
  • New Upper Design: A new engineered mesh design provides both structure and breathability in specific areas around the forefoot, while seamless overlays hold the midfoot and heel in place.
  • Weight Loss: We measured 8.9 oz for a Men’s size 9 and 7.1 oz for a Women’s size 8, about an ounce in weight savings for both genders compared to the previous version.

Release Date
February 2014


Men’s Colors
Royal/White/Flash Orange Asics Gel Excel33 3
Charcoal/Lightning/Yellow Asics Gel Excel33 3

Women’s Colors
Charcoal/Emerald/Hot Pink Asics Gel Excel33 3
Capri Blue/Orange/Black Asics Gel Excel33 3

Asics Gel Excel33 3 Women's Shoe

Running Shoes, Sneak Peeks , , ,

Asics Gel Cirrus33 – Our Take

February 27th, 2012

Asics Gel Cirrus33 Women's Running Shoe

Our Tweet

New Math: Cirrus33 + 1 left foot + 1 right foot = Cushioning3. You won’t find a more cushioned shoe to keep you protected and comfortable.
(View Men’s Gel Cirrus33 and Women’s Gel Cirrus33)

Big Features

  • Rearfoot and Forefoot Gel Cushioning: The Cirrus33 has the largest volume of Gel cushioning of any Asics shoe.
  • 2-Layer Midsole: SpEVA foam provides additional midsole cushioning and sits above a denser layer of Solyte foam for added stability.

Road Test

If you’ve got a wish for squish, you can’t miss Cirrus33 on your list. (Say that 5 times fast!) Cush is the headline here – the Cirrus33 is more gooped up with Gel than any other Asics model. Ever. Run in the Nimbus or Vomero? Then you need to take the Cirrus33 for a spin.

Every tester was surprised by just how much more cushioning this shoe offers than other Asics models. But it’s not a one-trick pony. You can tell that Asics put the work in to make this shoe runnable and fairly responsive given its pillowy protection. That said, a few testers noted hot spots at the top of the heel and on the lateral side of the upper near where the Asics logo joins up with the midsole.

While we’re on the subject of hot, several testers felt that this shoe ran hot, and would have liked to have seen a little more breathability, particularly in the midfoot. Fit received high marks overall, with many testers liking the heel and the forefoot. This shoe is not as low-volume as some other 33 Collection shoes, which makes sense for the runner who is looking for a cozy daily trainer rather than a streamlined racing shoe.

Runners Say

“Tremendous cushion for heel strikers, with a smooth transition for the runner who wants that near-effortless roll from heel to toe. It’s more forgiving than the Nimbus and a lot like the very first Nike Vomero.” – Jonathan

“The Cirrus33 gives you bottomless cushioning. Seriously, I could not find the bottom of the cushioning in the heel and forefoot.” – Joanna

“It’s like a hotel mattress for your foot. For the ultimate in cushioning, choose this shoe.” – Matt

Running Shoes , ,

Asics Gel Blur33 2.0 Sneak Peek

February 15th, 2012

Asics Gel Blur33 2.0 Men's and Women's Shoes

The shoe that launched the Asics 33 Collection is set to get a refresh this summer. The Gel Blur33 2.0 debuts in April 2012 with a new upper on the original Blur33’s mid/outsole.

What to Watch For

  • MONO-SOCK Upper: The upper is now constructed with a stretch mesh that holds the shoe on the foot with a slipper-like feel
  • External Cage: Material surrounding the MONO-SOCK wraps the midfoot for a secure and comfortable fit.
  • Price Bump: MSRP on the Gel Blur33 2.0 will be $100.00.

Men’s Colors

Women’s Colors

Running Shoes ,

Asics Gel Lyte33 Sneak Peek

February 8th, 2012
Asics Gel Lyte33 Women's Running Shoes

Asics Gel Lyte33 Women's Running Shoes

Lightweight? Check. Flexible? Check. Streamlined upper? Check. A spiritual successor to the Gel Lyte series from the late 80s and early 90s, the Gel Lyte33 is the lightest shoe in the Asics33 collection and one of the company’s lightest shoes period.

While many of us here in the office and many of you out there in Runnerland have lamented the passing of the Sky Speed series, fans of the Sky Speed should give the Gel Lyte33 a hard look. It’s a lightweight trainer that comes in several ounces lighter than the Sky Speed, and we expect it to become a popular choice for speedwork and racing.

At its June 2012 launch, the Gel Lyte33 will be available in the three Men’s colors shown below, along with a Black/White model. Women’s colors on initial launch include the Yellow/Pink shown above and Black/White/Blue. MSRP on this model is $100.00.

What to Watch For

  • Uber Flexible: The picture says more than we can say in words. The Solyte mid/outsole is ready and willing to work with your foot.
  • Light Weight: Asics claims weights of 8.6 oz (Men’s 9) and 6.8 oz (Women’s 8). We measured three Men’s samples and they averaged 8.0 oz. Still, the shoe’s not quite as featherweight as the Brooks PureConnect or Saucony Kinvara, which are both close to an ounce lighter.
  • Lower Offset: According to Asics, this shoe was built on a platform with a 6mm heel-to-toe drop in order to reduce weight, not to encourage a midfoot strike. Still, the lower offset is welcome news for runners who are fans of the Saucony Kinvara, Brooks PureProject shoes and other elemental shoe models.
  • F.A.S.T. Technology: This too-cute-by-half acronym stands for Featherweight Asics Speed Technology. The Gel Lyte33 combines several technologies including the removal of the heel counter and the aforementioned lower offset.

Men’s Colors

Women’s Colors

Asics Gel Lyte33 Men's Running Shoes

Asics Gel Lyte33 Men's Running Shoes

Running Shoes ,

New Asics Models Revealed

January 17th, 2012

Yesterday we showed you a mountain of new shoe samples from Asics and challenged our Facebook fans to name the new models. We had many good guesses and several correct responses, including the new Noosa Tri 7 and the Gel Blur 2.0. As promised, here’s a list of all the shoes from the photo.

More pics and first impressions to come so stay tuned!

New Asics Shoes (Left to Right)

  • Gel Blur33 2.0 Men’s (Black/Orange)
  • Gel Lyte33 Men’s (Red/Black)
  • Gel Lyte33 Men’s (Blue/Green)
  • Gel Lyte33 Men’s (Gray/Blue)
  • Gel Extreme33 Women’s (Neon Pink/Rainbow)
  • Gel Noosa Tri 7 Men’s (Light Blue/Orange)
  • Gel Landreth 7 Men’s (Silver/Red)
  • Gel Neo33 Women’s (Purple/Pink)
  • Gel Cirrus33 Women’s (Silver/Pink/Turquoise)
  • Gel Blur33 2.0 Women’s (Black/Neon Pink)
  • Gel Noosa Tri 7 Women’s (Yellow/Rainbow)
  • Gel Nimbus 14 Women’s (Pink/White)
  • Gel Neo33 Men’s (Orange/Black)

Lots to Look Forward to from Asics

Running Shoes , , , , ,

Asics Gel Excel33 – Our Take

January 12th, 2012

Asics Gel Excel33

The 33 collection by Asics is fast expanding (the Instinct33 trail shoe comes out in less than a month), so as fast as Asics keeps servin’ ‘em up, we’re going to keep reviewin’ ‘em.

Our Tweet

Giving more bounce without much more ounce, Asics Gel Excel33 is in essence a Blur33 with more cushioning technology.
(View the Men’s Excel33 and Women’s Excel33.)

The Backstory

As a quick reminder, the 33 collection is all about lighter weight, flexible shoes that are durable enough for high-mileage training. The Excel33 slots in as a moderate-feature, cushiony shoe for the neutral runner.

Road Test

The Excel has one of the best heel-to-toe transitions we’ve experienced from the 33 line so far. We chalk that up to a nice balance of heel and forefoot Gel cushioning. If anything, the Gel cushioning may feel just a teeny bit too much in the forefoot, which gives you the impression of sitting more level than the 10mm drop would suggest.

Asics touts the ability to customize the fit of the Excel, with the heel clutching system and Personal Heel Fit (PHF) memory foam collar. Most of our testers felt that their heel wasn’t “clutched” enough, and if anything there was a bit too much room in the heel that could cause some unwanted lateral movement. However, the heel collar prevented slippage that would tend to cause Achilles rubbing over time.

The heel fit was in contrast to the fit of the rest of the shoe, which is a little more cozy than traditional Asics models and similar to that of the Gel Blur33. It’s certainly not a tight shoe, but plan on an upper that makes its presence felt, providing structure and keeping you fastened to the midsole.

Hey…Weight a Minute!

One thing we’ve noticed on both the Excel33 and Gel Neo33 shoes is that our weight measurements have come in somewhat heavier than those reported by Asics for both the Men’s and Women’s versions. Asics claims a 9.9 oz weight for the Men’s size 9, but we recorded a weight of 10.8 oz. On the Women’s side, Asics claims 7.9 oz for the Women’s size 7. We measured 8.6 oz. We hope the published weights for future 33 releases are closer to our actual measurements.

Running Shoes , , ,

Escape the Matrix with Asics Gel Neo33

January 11th, 2012

Is it The One for you?

We had some fun with the Asics Gel Neo33 (see the Men’s Neo33 and Women’s Neo33), for starters because of its name. It’s certainly not a bad name – it just reminds us of one of our favorite movie characters from a certain blockbuster Hollywood franchise. And as much as we tried, we couldn’t resist comparing the Asics Neo to the character Neo from the Matrix trilogy.

So if you and your friends are dying to know just how well this Asics shoe stacks up against a gun-toting, world-saving archetypal hero, here’s the head-to-head comparo:

Asics Neo vs. Matrix Neo

  • Cool Look: This is a tough one to judge. Matrix Neo looked pretty slick in his Ray-Bans and trench coat. But the Asics Neo is one of the sharper looking shoes in the Asics line, particularly in the Royal Blue/Limeade colorway.
  • “The One”: Matrix Neo was also known as The One. Asics Neo could be known as The Thirty-Three. Therefore, logic clearly dictates that the Asics Neo is much more awesome – thirty-three times more awesome, to be exact.
  • Can Defy Gravity: If we ever have to make our way through a lobby under heavy, automatic gunfire, we’d sure like to have the gravity-defying moves of Matrix Neo. But for those days when we’re just out for a long run or a race, Asics Neo can really help to put a little extra bounce in our step and give us the propulsion we need.
  • Part of a Blockbuster Series: Matrix Neo, with the help of his buddies and some still-impressive special effects, sparked a multibillion dollar, international franchise. Asics Neo isn’t likely to blow up that big, but it’s still part of the growing 33 collection by Asics, which has been earning a lot of new fans and keeping Asics fresh in the marketplace.

Road Test

Outside the Matrix and in the “real” world, the Asics Neo remains a competitor. The shoe offers a snug fit that is unlike most other Asics models. The fit is a boon for runners who like to feel a close connection to their shoes, with that secure, strapped-in dynamic. And the shoe also feels light – much lighter than its 11.5 oz weight (Men’s size 9) would suggest. All testers reported liking the smooth heel-to-toe transition. Unlike the Blur 33, the Neo has a forefoot gel cushioning unit, though this unit is much less pronounced than the one in the Excel 33.

The Verdict

As a running specialty company, we may be a little biased in favor of the Asics Neo. But still, it’s the clear winner in the head-to-head comparison. It’s a good choice for a slightly overpronating runner looking for a responsive shoe that still offers some core Asics technologies, including Gel cushioning, a Solyte and SpEVA midsole, and Asics High Abrasion Rubber (AHAR) in the outsole.

If you’d like to partake in the winning, find your size in Men’s models or Women’s models.

Running Shoes , , ,

Introducing Asics 33

December 29th, 2011

OK, so we kinda dropped the ball on announcing this one. Things have been a little hectic since the first Asics 33 shoe, the Gel Blur33, went up on our site in September. But now we’re going to do this line justice with a formal intro.

You’ve probably seen the ping-pong ball TV commercial (if not, check it out here) and might have noticed when we first posted the Blur33 for sale on our site. The 33 line is named after the 33 joints in the foot, the idea being that this shoe helps to create more natural movement from foot strike through toe-off.

But we have to stop you if you think Asics has gone minimal. Nope. The 33 line is all about responsive, performance-oriented footwear that puts a little more life in your stride. Expect more road feel, better bounce and a huggy fit, along with strategic use of the Asics cushioning you know and love.

The 33 collection currently comes in 3 flavors. The Gel Blur33 is ideal for a neutral runner who wants both cushion and a closer connection to the road during faster runs and races. For a daily trainer with a nice mix of rebound and plushness, the Gel Excel33 adds several features to the neutral platform, including forefoot gel cushioning and a Propulsion Trusstic System for improved toe-off efficiency. The Gel Neo33 adds a bit of pronation control and has a rare combination of being forgiving on impact while delivering a good feel for the road.

Asics Gel Excel33 Men's Shoes

Blur33 Fast Facts
(See all Men’s and Women’s Colors)

Pronation Control: Neutral
Weight: 10.3 oz (Men) / 8.8 oz (Women)
Heel-To-Toe: 10mm
Key Features: Solyte Midsole Material, Rearfoot GEL Cushioning, ComforDry Sockliner

Excel33 Fast Facts
(See all Men’s and Women’s Colors)

Pronation Control: Neutral
Weight: 10.8 oz (Men) / 9.0 oz (Women)
Heel-To-Toe: 10mm
Key Features: Impact Guidance System (I.G.S.), Solyte and SpEVA Midsole Materials, Propulsion Trusstic, Front and Rear GEL Cushioning

Asics Gel Neo33 Men's Shoes

Neo33 Fast Facts
(See all Men’s and Women’s Colors)

Pronation Control: Minimum Support
Weight: 11.5 oz (Men) / 10.0 oz (Women)
Heel-To-Toe: 9mm
Key Features: Impact Guidance System (I.G.S.), DuoMax Support System, Front and Rear GEL Cushioning

What’s Next
Need something to look forward to? More styles in the 33 collection are on the way around mid-year 2012. Stay tuned for sneak peeks of the Gel Lyte33 and Gel Blur33 2.0 – some lighter weight models we’re particularly excited about.

Running Shoes , , ,