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adidas Spring 2010 Footwear – What’s Old is New Again

August 19th, 2009
adidas Marathon 10

adidas Marathon 10

adidas introduces several new models scheduled to arrive in early 2010.  One of the more interesting introductions is the Modern Classics line.  adidas has taken the styling cues and silhouettes of their well known trainers and racers from the 70′s, 80′s and early 90′s and added modern tooling in the form of midsoles and outsoles from their adizero line as well as modern upper materials and construction technique such that the Modern Classic retain the same cool look of the shoes from the Day and made them competitive with shoes from today.  Think the new Mini versus the old Mini Cooper and you get an idea of what’s going on here.  The adidas Marathon 10 uses the old adidas Marathon Trainer as the original model and adds modern features like the adiZero platform, adiprene for increased cushioning, a padded collar and welded overlays.  Having trained in the original Marathon Trainer back in the early 80′s and having a stress fracture and numerous achilles problem as a result of the extreme stiffness of the shoe (in addition to a number of nutrition and overtraining factors), I can tell you that these added comforts should make this a much nicer shoe to train in than the original.  Other examples in the Modern Classics line I’ve seen are the adidas Marathon MMX, based on the old Marathon 80 that Craig Virgin and Grete Waitz made famous and the adidas Equipment Cushion 2010 which is based on the adidas Equipment Cushion that was popular back in 1993.  These are some really neat shoes in some fun color combinations so even if you don’t decide to actually run in them, they are going to be great to knock around in.

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