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Posts Tagged ‘adidas energy boost’

The adidas adizero Boston 5 gets Boosted

February 26th, 2014

adidas adizero Boston 5; M 8.8oz, W 7.4oz, 10mm offset, $120*

One of the more significant innovations in running footwear last year was the adidas’ new Boost midsole material. Though much of the hype surrounding Boost was simply that – hype – there’s no denying that the material offers a unique underfoot feel with plenty of rebound and bounce.

In its first year, the Boost technology was originally limited to just three models: the Energy Boost, the cushioned and supportive adistar Boost, and our favorite of the three, racing-oriented adios Boost. This year, adidas is indeed all in with this new midsole, as we will see the Boost treatment make its way into most of adidas’ other running shoe models, including their popular lightweight neutral trainer, the adizero Boston. Read more…

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Introducing adidas Energy Boost

February 13th, 2013

It’s been a while since we’ve seen some revolutionary new running tech from adidas. But in the spirit of go ‘big or go home,’ adidas has just introduced a new midsole technology it claims will “change running forever.” There might be just a bit of hyperbole in that marketing message, but we think they’re onto something with the new Boost foam, which is debuting in several new running models this spring and fall.

Introducing Boost

If you follow the world of running footwear, you’ve probably stumbled upon this video demonstrating adidas’ new Boost material:

Comprised of small TPU pellets molded together, the Boost material promises significantly increased energy return over a standard EVA foam, while feeling even softer underfoot. The midsole is claimed to maintain the same density from mile 1 to mile 600 as well as in all temperatures. Don’t let the ‘packing peanuts’ look fool you – we’ve had a chance to give it a try and we found the compound to offer a surprising amount of rebound and responsiveness despite its soft underfoot feel.

Read more…

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