adidas Ultra Boost | Assembled

Thanks to Hypebeast, all of us can view a video of how the adidas Ultra Boost is assembled. While we wish we could see how the Boost midsole is made, … Continue Reading →

adidas adios Boost Sneak Peek

By now you’ve seen adidas’ new Boost midsole compound, designed to give runners a significant increase in energy return over a traditional EVA midsole while remaining soft and cushioned underfoot. … Continue Reading →

Introducing adidas Energy Boost

It’s been a while since we’ve seen some revolutionary new running tech from adidas. But in the spirit of go ‘big or go home,’ adidas has just introduced a new … Continue Reading →