So how does it work? Participants register with Movember as a Mo Bro or Mo Sista and raise funds for Movember. If you’re a Mo Bro, then you kick off November with a nice, clean shave, and proceed to grow a mustache for the entire month of November. Men seek out sponsors who will support their ‘stache-growing endeavor in order to raise funds. While Mo Sistas do not sprout fuzzy upper lips, they support their Mo Bros and play a vital role in the raising of awareness and funds during the month of November.
The organization supports The Prostate Cancer Foundation, the LIVESTRONG Foundation and various campaigns to raise awareness of men’s health issues.
At the beginning of December, Mo Bros and Mo Sistas are encouraged to celebrate their glorious month of mustache growing and supporting with a party or event. One group of runners in NYC organized the Stache Dash NYC. The underground, philanthropic group holds “flash dashes” once a month. They are similar to flash mobs, but for runners.
The Stache Dash NYC is a 5k “fun run” that took place in the East Village on December first. Participants could sport their bitchin’ staches for the casual run, and then enjoy a beer with friends at the finish. The event raised hundreds of dollars for charity. We’d love to see more Stache Dashes across the country next year – now’s the perfect time to start planning one in your community. And remember, you only have 332 days until Movember will once again be upon us!