We’ve seen it already…more and more ladies taking to the streets (and shops) in their workout apparel. What does this mean for technical run product in 2013? We’ll see more manufacturers designing run-specific apparel in colors and silhouettes that flatter the female form with a healthy dose of fashion.
If you love the function of your running apparel, don’t worry. We have faith that our favorite running brands will keep performance as priority number one (where it belongs, in our opinion). It’s just time to mix things up a little. Are you ready?
We’ve grown accustomed to technical run fabrics giving us a lightweight, breathable feel. But the texture and look of these fabrics will be refined in the coming months to create apparel that is supremely comfortable and feminine. We’re already seeing some innovative uses of integrated mesh and strategic paneling in key zones like the underarms and back where range of motion is essential.
Color & Patterns
Throughout 2013, we’re predicting an array of space dye fabric treatments, printed and textured patterns, and bold colors accented by some softer shades. Subtle heathered fabrics like what you see here on the Moving Comfort Women’s Urban Gym Capri are very in style this year.
The days of running in boxy men’s shorts and baggy tees are out, thanks to women-focused brands like Moving Comfort and Oiselle that put a focus on women’s technical running apparel. Expect flirty tops and tights that look as good with flats as they do with trainers.