Salomon CityTrail: An Opportunity For Discovery
(Turn on the subtitles. Unless you speak both English and French. And if so, très bien!)
One of the joys of running is exploration. It’s a great way to see new things, take new paths and to take in new sights and sounds. But exploration isn’t just about going somewhere new. It’s about seeing something in a new light, in a way that you wouldn’t notice just in everyday passing. Running provides us with the opportunity to gain a new perspective on our surroundings and ourselves, and to fulfill the human need for discovery.
With its new CityTrail collection, Salomon, a brand deeply embedded in the mountains, turns its eye towards an entirely different kind of trail: those laid out in the city around us. Taking to the streets of Paris, Salomon explores the urban environment, showing us that sometimes all it takes to get away from things is to embrace and to rediscover the things around you.
[video via Salomon]