Home > Running Shoes > Mizuno Spring 2010 Footwear – No PR, Lots of Sales

Mizuno Spring 2010 Footwear – No PR, Lots of Sales

July 27th, 2009

Mizuno is probably the envy of many brands within running shoe industry.  Mizuno does virtually no advertising yet they remain one of the top brands year in and year out not by promotion, but primarily through a clear focus on their product. They make shoes each season that are consistent in road feel and fit so customers know what to expect.  The cosmetics are generally well done with top quality materials and construction techniques used throughout adding to the perceived value of the shoes.  Mizuno has a well earned reputation among experienced runners for providing shoes that perform well with little fanfare or hype, just solid shoes using proven technologies with little in the way of over the top changes each season.

Mizuno shoes perform differently across their entire line than any other brand.  Mizuno’s are unique in that they tend to be light on the foot, provide great road feel and heel to toe transitions that allow you to run fast and not have the shoe get in the way.  Good quality footwear that encourages you to go fast.

For Spring 2010 Mizuno has a few key technologies that have been updated.  In keeping with the conservative nature of the company, the changes represent an evolution of an already proven technology rather than an entirely new, unproven concept.

AP+ is the updated midsole material that Mizuno has incorporated into the new Wave Nirvana 6, Wave Creation 11 and Wave Elixir 5 due out in Spring 2010.  The key differences between the AP midsole and the new AP+ midsole is AP+ has a bouncier feel through increased rebound properties (10% greater than AP) and improved recovery speed, meaning AP+ comes back closer to its cushioning potential at a faster rate than regular AP. Additionally, the cushioning provided by AP+ last significantly longer than AP.  Studies show that after 600k, the AP midsole lost 40% of it’s cushioning ability.  The new AP+ looses less than 20% over the same 600k.    Mizuno has improved the inherent ability of the AP+ foam to cushion. AP+feels closer to how the foam initially did when fresh out of the box for a longer period of time.

The new Dynamotion Fit in the second key technology improvement from Mizuno for next Spring.   In first round, Mizuno focused on the heel contact phase trying to minimize the upper deformation on lateral part of heel collar thus compromising the fit of shoe while in motion.  In this version Mizuno is now focusing on the entire contact time when the foot is on the ground.  There are two specific points of focus in helping achieve this goal:  Mizuno is now using 1-way stretch air mesh in vamp which is built by making upper pattern smaller than shoe’s last, thereby contracting in concert with skin during toe-off preventing puckering in the upper many runners experience during toe-off.  The stretch area in midfoot is the second area of focus.  The ball girth area of foot stretches 10-30% for most people during the toe off stage.  The overlays on medial instep and lateral ball girth manage the stretching by holding these key areas in place, keeping the foot centered on the midsole.

The New Mizuno Wave Nirvana 6 is their flagship support shoe featuring all of Mizuno’s bells and whistles, in this case the just mentioned AP+ Midsole as well as the updated Dynamotion Fit.  The Nirvana 6 receives a premium collar lining and a flex eyelet to improve heel fit, plus a new plush single layer sockliner.  Add to this a very nicely done new upper that looks really rich, plus a weight reduction of .5 oz. and the result is a very pleasant update that will certainly appeal to current and potential fans of the Wave Nirvana series.

Mizuno Wave Nirvana 6

Mizuno Wave Nirvana 6

On the other end of the pronation control scale, the Mizuno Wave Creation 11 is the flagship neutral trainer for Mizuno.  It sports the same upgrades as the previously mentioned Nirvana 6:  The new AP+ midsole, updated Dynamotion Fit upper,  Premium collar lining, Flex eyelet and Plush single-layer ortholite sockliner are all included. The cosmetics on this are great.  Very luxiourious, top quality materials used throughout plus it comes in at 1 oz lighter than the Creation 10 – a top shelf update.

Mizuno Wave Creation 11

Mizuno Wave Creation 11

The Wave Inspire and Wave Rider are the top selling models for Mizuno.  They have a very strong, loyal following so Mizuno ensures their updates are dead-on.  In this case, the new Wave Inspire 6 and Wave Rider 13 receive very modest updates owing to the fact the current version of both are very dialed in. The Inspire 6 and Rider 13 have received the same basic updates including a new premium collar which has a soft, elegant feel to it in addition to an added flex eyelet that should enhance the ability to snug the heel more securely.  The upper of both received a similar treatment as the Nirvana 6, meaning a nice, rich upper with top quality materials, construction techniques and great cosmetics.  Other than that, the shoes stays the same.  Same nice midsole, same outsole, same good fit and road manners as the previous versions.  The Wave Inspire 6 and Wave Rider 13 both come in at .8 oz lighter which combine should enable the Inspire 6 and Wave Rider 13 to continue to be top sellers in their category.

Mizuno Wave Rider 13

Mizuno Wave Rider 13

Mizuno Wave Inspire 6

Mizuno Wave Inspire 6

The Mizuno Wave Elixir 5 is the third model to receive a fairly significant remodel.  The most obvious is the overhauled cosmetics of the men’s shoe.  This model is the Go-Fast, lightweight support trainer for the brand, but the midsole color seem better suited to a trail shoe.  If this was the Mizuno Go-Fast trail shoe, the colors would rock.  As it is, the dark midsole color give the shoe a bulky feel.  Cool overall colors, they just don’t necessarily exude speed, at least to me they don’t.

Technically, the shoe comes to the table with some nice updates.  The Elixir 5 features a new Composite Double Fan Wave Plate that has a perforated TPU lateral plate for a softer road feel and a Pebax Rnew medial plate for greater lightweight support.  The Elixir 5 features the new AP+ midsole as well as the G3 Sole for increased grip, added durability and lighter weight.  Think DuoSole and you get an idea of what’s happening here.  Colors aside, the Wave Elixir 5 is a very nice update to an already very nice shoe.

Mizuno Wave Elixir 5

Mizuno Wave Elixir 5

The final updates for the spring 2010 line for Mizuno also have the least amount of updates, the Wave Nexus 4 and the Wave Musha 2.  The Nexus 4 offers a fantastic blend of technology and cosmetics, along with very good quality materials and construction finish to provide a shoe that compares favorably with other, more expensive models from competing brands for a fraction of the price.  In keeping with the Mizuno plan of maintaining midsoles for 24 months while making 12 month update to the uppers and 6 month updates to the color graphics of the shoe, the Nexus 4 remains a largely untouched version of the shoe which is fine.  The Nexus 3 was great.  The lone update to the Nexus 4 is the addition of the premium collar lining.

Mizuno Wave Lexus 4

Mizuno Wave Nexus 4

A similar update story is in store for the Mizuno Wave Musha 2, the support racing flat for Mizuno.  The midsole is untouched, it’s still very responsive and lightweight.  The outsole benefits in terms of grip by offering the same blown/solid rubber outsole as the original Musha, but with a slightly new tread design.  The upper now features a few less overlays to increase comfort and save weight, while the color combination is quite a bit different.  The previous version featured a wild bright green upper with orange flames that looked pretty cool and fast.  The updated version has a navy upper and yellow midsole treatment that, like the Elixir update, makes the overall shoe appear clunkier.  Not quite the lightweight look of the original.  Bummer because the Musha 2 is light at 7.8 oz.  Probably will surprise people who haven’t tried on the shoe previously how light and responsive the shoe actually is.

Mizuno Wave Musha 2

Mizuno Wave Musha 2

Overall, the updates for the Spring 2010 Mizuno lineup of footwear are spot on.  The brand continues to provide the fit and performance unique to the brand while doing a very nice job updating the uppers with cosmetics and materials that are some of the best in the industry in terms of quality of materials used and construction techniques.  Fans of Mizuno will be pleased with nearly all of the new offerings for next Spring.

Joe Running Shoes , , , , , , , , , , , , , , , , , , ,

  • chuchofreeman

    Hello there, first of all, excellent blog, you keep us very updated about the shoes, now, i want to ask if the Inspire 5 is recommended for a medium pronator, 75kg , who has previously run on New Balance 767 and Saucony Omni 6 with no problems. ‘Cause i’ve read reviews that say that the Nirvana is for heavy weight runners, 80+, and same for the Alchemy. Thanks in advance, by the way, when will you have the Inspire 6 available? They seem pretty nice, same for the Musha (i think it looks like a pretty fast racer)

  • http://www.runningwarehouse.com Joe

    You will do fine in the Inspire series if you had luck with the New Balance and Saucony mentioned. The reason the Nirvana is suggested for heavier runners is because it has additional cushioning devices within the midsole that provides greater protection, which heavier runners tend to require. The Alchemy offers a similar level of cushioning as the Inspire, just a greater degree of pronation control. The Musha 2 and Inspire 6 are supposed to be available in January 2010.

    Joe

  • chucho

    Thanks for the fast answer, I really want to try mizuno’s, gonna order them as soon as possible =D

  • Anh

    As a huge fan of Mizuno, this blog is great to read. Any word about Mizuno Alchemy’s for spring 2010?

  • bob78h

    Hi, I was wondering if you know anything about the toebox on the Inspire 6? Because the wider, roomier one they put in the 5 annoys me, so hopefully they fix that.

    Also, for someone who trains in the Inspire 4/Brooks Ravenna/Nike Zoom Elite 4, do you think the Elixir would be ok to train in? I’m a pretty light guy, 120 lb and pronate only in my right foot.

    Thanks!

  • GoPre

    The new Wave Rider looks nice. I agree 100% about the Elixer and others that Mizuno are making. The dark/black midsoles look terrible. They look bulky and they look heavy. Agreed that they look fine on a trail shoe, but a regular trainer or worse on a racing shoe(orange/Black Ronin2) It makes the shoe look heavy. Mizuno, I hope you change the trend on this. It does not look good. Otherwise, I love what your doing. Great, lightweight, functional and simple shoes. Keep it up!

  • TriMarc

    Love the new blog – great information on the new Mizuno lineup. I’ve been wearing Mizuno shoes since the days of the “Legend.” Now I run in the Nirvana and Inspire. Perfect shoes for my non-perfect feet!!!

  • AM

    Does anyone know when the Wave Creation 11 will be available in stores?

  • http://www.runningwarehouse.com Joe

    @AM
    We are scheduled to receive the updated Creation 11 the middle of December.

    Joe

  • http://www.runningwarehouse.com Joe

    @Anh
    There’s no major changes to the Alchemy 9 for spring 2010, just a color update. The rest stays the same.

    Joe

  • Wetrider

    @GoPre
    I too have been a fan of the Wave Rider since I discovered Mizuno shoes a few years ago. I like the light weight and ventilation the shoe provides. From looking at the new model, I hope Mizuno doesn’t start covering their shoes with a bunch of flashy rubber and plastic graphics that cause the weight to go up and the ventilation of the shoe to drop. Asics has done this to the Nimbus and Kayano (and others) and I just don’t care for it.

    Matt

  • Ross

    I was wondering when the new wave mushas were coming out,and where you could buy them at.Along with a price

  • http://www.runningwarehouse.com Joe

    Ross,

    I”m hoping you’ll buy them from us. They’re coming out Jan 2010 and the cost is $80 MSRP. Here’s a video Sneak Peek of the Musha 2: http://www.runningwarehouse.com/sneakpeek.html?ccode=MIZSPR10&video=SNEAK196

    Joe

  • Ross

    Can you pre-order the new musha’s off of your website.

  • http://www.runningwarehouse.com Joe

    No pre-orders but if you sign up for the RSS Feed for our blog, I’ll let you know when they are up on the site.

    Joe

  • Tyler

    Despite what other people are saying about the colors of the elixir 5′s, I actually like the black midsole. I’m currently runnin in the 4′s and they’re great shoes. I think I’ll be getting the 5′s once I wear out my 4′s

  • Melvin

    Hi, my left foot is almost completely pronated, and I have had good runs with the Alchemy shoes from Mizuno. I weigh in at about 62kg, would there be any model from Mizuno that I can consider?

  • http://www.runningwarehouse.com Joe

    The alchemy is probably your best choice in the lineup.

    Joe

  • Geo

    I am a very large, out of shape runner, at about 280lbs. Which mizuno is best suited for me? I need something with a lot of cushioning which will limit the excuse of my feet hurting. Any advice would be helpful!
    Great blog!

  • http://www.runningwarehouse.com Joe

    You would probably have the best chance of success with the Nirvana.

    Joe

  • Stephanie

    I have been wearing the Creation for a number of years now. It seems as though there was a change in the upper fit and/or placement of differing material types near the toe box moving from Creation 9 to Creation 10 as I have had a number toe nail and blister issues over the past year that I have never had with these shoes. Isthat correct? Do you know if they are changing this again with the Creation 11. I really like these shoes, but my toes are killing me. I have gone up a 1/2 size. This helped some.

  • Buzz

    Did I read that right… the men’s inspire 6 lost .8 oz and is about 10.5oz like the rider 13?

  • Got

    I was wondering when the new Wave Rider 13 were coming out.
    Thanx

  • http://www.runningwarehouse.com Jonathan

    Now that the shoe is in stock we have had a chance to weigh the production version. The Wave Inspire 6 weighs in at 10.9oz (size 9), which is .2oz lighter than the Wave Inspire 5.

  • http://www.runningwarehouse.com Jonathan

    The Wave Rider 13 is in stock now in the regular width. The Wide width is slated for availability in mid to late December.

    Men’s Waver Rider 13 available here

    Women’s Waver Rider 13 available here

  • jon

    i weigh 190, have been wearing brooks adrenaline but want to try inspire. mile pronation, wide toe, narrow heel, weigh 185 – is this a good match for me? thanks

  • http://www.runningwarehouse.com Joe

    The Inspire will offer less support than the Adrenalines, so if you wanted to try a Mizuno that is closer to the Adrenalines in terms of support, the Alchemy would be the model to go with.

  • TKD

    I am 1+ year in this running game, 2-3 miles a day , few days a week with some weight training. I am 5’9, ~165lbs, high arch, under-pronated runner. Asics has been my kind of shoes. I currently own the Nimbus 11 and I had some good and bad experiences with it. It’s been great after breaking in. They’re light weight, flexible and well cushioned. However, lately i feel like the shoes have worn out and after 15 minutes or so I get the burning sensation under my feet and shin splints. I don’t know if I want to continue with the Nimbus line or switch to others. The Wave Rider 13 looks great and is lighter than Nimbus 11. Any suggestions for other brands/models?

  • http://www.runningwarehouse.com Jonathan

    The new Nimbus 12 is a bit softer out of the box than the Nimbus 11, so it may be an option. The Brooks Ghost 2 or Nike Vomero 5 are good options for under-pronators, as they are soft and forgiving along the lateral side. The Waver Rider 13 is an excellent shoe; it’s our best selling neutral shoe. However, you mentioned the Nimbus 11 needed a break-in period, which suggests a firm shoe is not good for you and thus you may find the Waver Rider 13 to be a tad too firm.

  • Diane

    i just recently bought mizuno wave rider 13. i am a small petite women who wears a size 5, with a triple a heel. These shoes were recommended for me because they are well cushioned and good for women who have high arches as well as plantar fascitis. i just bought them in a size 6 and I intend to wear my custom made orthontics. My question is should I be having heel pain in new shoes? I know the shoes are a little large for me, but no one sells lightweight narrow shoes in a size 5. I hate to think I wasted my money(these were not cheap). i’ve only had them one day. They do not slide much because of the orthontics. Would you recommend any other shoe?

  • http://www.runningwarehouse.com Joe

    Generally speaking shoes that offer more support are best for Plantar Fascitis (PF), so within the Mizuno line the Wave Inspire or Alchemy would be more appropriate choices. Also, if you are suffering form heel pain cause by PF, lightweight shoes tend to make the problem worse due to their lack of support. Once the PF is under control, then consider transitioning into a lightweight trainer. Most lightweight trainers and racing flats tend to fit more narrow than normal trainers, so the lack of an outright narrow lightweight shoe is less of a concern.

    Joe

  • Khim Neang

    I just bought the Wave Rider 13. Recently ran in Adidas Supernova Glide. Went out on the Wave Rider this morning for a run and afterward, experienced a burning sensation in my feet. This is the second run with the shoes. I have never experienced this before. I am thinking maybe the shoes does not have enough cushion for me. I love the light weight and hate to think that it’s not the right shoes for me. I really wanted to try out Mizuno line. Any thoughts?