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Introducing Asics 33

December 29th, 2011

OK, so we kinda dropped the ball on announcing this one. Things have been a little hectic since the first Asics 33 shoe, the Gel Blur33, went up on our site in September. But now we’re going to do this line justice with a formal intro.

You’ve probably seen the ping-pong ball TV commercial (if not, check it out here) and might have noticed when we first posted the Blur33 for sale on our site. The 33 line is named after the 33 joints in the foot, the idea being that this shoe helps to create more natural movement from foot strike through toe-off.

But we have to stop you if you think Asics has gone minimal. Nope. The 33 line is all about responsive, performance-oriented footwear that puts a little more life in your stride. Expect more road feel, better bounce and a huggy fit, along with strategic use of the Asics cushioning you know and love.

The 33 collection currently comes in 3 flavors. The Gel Blur33 is ideal for a neutral runner who wants both cushion and a closer connection to the road during faster runs and races. For a daily trainer with a nice mix of rebound and plushness, the Gel Excel33 adds several features to the neutral platform, including forefoot gel cushioning and a Propulsion Trusstic System for improved toe-off efficiency. The Gel Neo33 adds a bit of pronation control and has a rare combination of being forgiving on impact while delivering a good feel for the road.

Asics Gel Excel33 Men's Shoes

Blur33 Fast Facts
(See all Men’s and Women’s Colors)

Pronation Control: Neutral
Weight: 10.3 oz (Men) / 8.8 oz (Women)
Heel-To-Toe: 10mm
Key Features: Solyte Midsole Material, Rearfoot GEL Cushioning, ComforDry Sockliner

Excel33 Fast Facts
(See all Men’s and Women’s Colors)

Pronation Control: Neutral
Weight: 10.8 oz (Men) / 9.0 oz (Women)
Heel-To-Toe: 10mm
Key Features: Impact Guidance System (I.G.S.), Solyte and SpEVA Midsole Materials, Propulsion Trusstic, Front and Rear GEL Cushioning

Asics Gel Neo33 Men's Shoes

Neo33 Fast Facts
(See all Men’s and Women’s Colors)

Pronation Control: Minimum Support
Weight: 11.5 oz (Men) / 10.0 oz (Women)
Heel-To-Toe: 9mm
Key Features: Impact Guidance System (I.G.S.), DuoMax Support System, Front and Rear GEL Cushioning

What’s Next
Need something to look forward to? More styles in the 33 collection are on the way around mid-year 2012. Stay tuned for sneak peeks of the Gel Lyte33 and Gel Blur33 2.0 – some lighter weight models we’re particularly excited about.

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