Home > Running Shoes > Adidas Supernova Adapt

Adidas Supernova Adapt

May 21st, 2010
adidas Supernova Adapt for Women

adidas Supernova Adapt for Women

For more than a decade the Adidas Supernova Classic has been one of the most cherished and popular running models for 3 stripes.  Season after season this model has led sales for the brand.  The interesting thing is that as much as people say they want their favorite shoes to remain unchanged, sales tend to fall off for popular models that don’t tweak things every season to keep things fresh.  The only models that have been able to maintain a solid volume of sales every year while remaining largely unchanged are the adidas Supernova Classic and another Adidas model, the Brevard.  For a shoe to remain largely unchanged and be a sales leader in a technical field such as running specialty for a major brand for over a decade is a testament to how good this shoe was and how strong the following has been.

adidas Supernova Adapt for Men

adidas Supernova Adapt for Men

The reasons for the near legendary following are the unique fit and ride characteristics of the shoe. It’s one of the few models that addresses the needs of a medium to high arched runner who slightly over-pronates.  Virtually all models designed for runners who over pronate have a fairly wide base of support, particularly under the arch.  The Supernova Classic has a fairly dramatic cut out arch area with a small medial post.  This coupled with a form fitting upper makes it a fairly old school design, but one that works.  Whether it was intentional or not, the result was a shoe that had a legendary fit and ride that no other shoe could match and it won a very fanatical customer base.

For the past 3-4 years, adidas has threatened to discontinue the Supernova Classic and force retailers and customers alike to convert to the new Supernova Sequence series. The problem was that retailers and customers complained a lot.  The Supernova Sequence is similar to the Supernova Classic in the sense that it is a shoe designed for a mild to moderate over-pronator and the shoes are made by adidas, but that’s where the similarities ended.  What was needed if the Supernova Classic was to be discontinued was a new shoe that had many of the key design elements of the original, a fit and ride that mimics the original, but update the new shoe with modern technologies to bring the shoe into 2010 such that it could maintain the past fanatics while hopefully attracting a new crop of converts. Enter the adidas Supernova Adapt. (click to see our Sneak Peeks on the men’s and women’s Supernova Adapt)

The Supernova Adapt features the same midsole heights as the original, the same post, the same footprint, the same upper last is also used to ensure a very similar fit.  The major updates center around the addition of memory foam in the collar, a Formotion unit in the heel to tie in adidas’ franchise cushioning technology as well as the modern interpretation of the 3 stripes used on the side of the shoe to help lock down the foot.  The shoe looks good and if you aren’t emotionally attached to the old shoe, the changes make sense.  The problem is, the customers of this shoe are seriously invested in classic model.

From all accounts the wear testers have found the new model to be very, very similar in ride, fit and feel to the original.  It fits so well it was awarded an Editor’s Choice Award recently by Runner’s World.  Still, no matter how much the new Supernova Adapt has in common with the Supernova Classic in terms of mimicking it’s great fit and ride or how much the new model is but a slight tweak on the original, there is bound to be a whole slew of current users who will be in shock when news of the model change is made known.  These same people will be scrambling to stock up on as many pairs as possible for future use and once that inventory runs dry, the Supernova Adapt needs to be the same shoe it was, only better, for this plan to succeed.  If not, there’s always the change to the original Coke recipe, back in the mid 80′s, to look back on for inspiration of what to do when you change a consumer product for the better only to find the customer doesn’t want change, they want it the way it was.

Joe Running Shoes , , , ,

  • http://ae513.wordpress.com Andrea

    Thanks for the info on the adidas Supernova Adapt. It’s nice to know adidas is listening to their customers and decided to create a shoe that is more similar to the original Supernova.

    I have a question that is somewhat related – I LOVE the adidas Boston shoes (the most recent ones, not the Boston Classics). They have become almost impossible to find, and I was wondering if adidas replaced these with a different shoe? It is almost time for me to buy new shoes and I’m getting worried about what to do since I can’t seem to find the Bostons I like. I’m talking about the ones that look like this: http://ecx.images-amazon.com/images/I/313is%2BMXHBL._AA300_.jpg

  • http://ae513.wordpress.com Andrea

    Oh and I guess I should probably clarify that I know there is an adidas adizero Boston, but I got the sense those are more for racing and not necessarily the best shoes for training. If I’m wrong, though, please correct me!!! That would solve all my problems! :)

  • Chris

    The Boston you linked (Amazon Link) and the adiZero Boston are essentially the same. Adidas just added “adiZero” to the name on you. I would give the adiZero Boston a shot if you’ve liked the linked version.

  • Rick Koffman

    Where and when is this shoe super nova adapt going to be available?

  • http://www.runningwarehouse.com Joe

    They’ll be available in early July at Running Warehouse.

  • http://ae513.wordpress.com Andrea

    Chris, thanks for that information. I will try the adiZero!

  • Erika

    I am one of those nuts that just bought the last 2 supernova classics availble in my size (from runningwarehouse) and am so so happy to read that adidas is making a similar shoe. It is such a unique fit and I am excited to try this new one if it fits the same. Does it have a wide forefoot, narrow heal, and lots of padding in the forefoot?

  • http://www.runningwarehouse.com Joe

    It’s built on the same last, so fit should be very similar.

    Joe

  • http://www.adidas.com adizero

    We brought the Boston into the adizero range in 2009 using the existing midsole/outsole with a lighter and more comfortable upper. We then updated it again beginning of this year 2010.
    Main updates are as follows –

    - 3D formotion for improved feel and transition
    - Full forefoot adiprene plus for exceptional energy return
    - Improved forefoot fit with the addition of suede on the bottom of the eyestay
    - Reflective heel mesh so that you’re seen those evening and early morning runs.

    From 2009 – 2010 we greatly improved the fit, feel and transition of the shoe and although it is a lightweight trainer it will be substantial enough if you were running in the 2008 version.

    You can see the latest adizero Boston Womens here http://www.youtube.com/user/runningwarehouse#p/search/2/Pk5nz9sk6_I

  • Lorna

    What will be your price point for the supernova adapt?

  • Jane Runge

    I am one of those obsessed supernova classic wearers who wants to know where in the world I can buy one more pair before giving the adapt a try. Thought I’d let more adventurous folks give it a shot first! I am a size 8.

  • http://www.runningwarehouse.com Jonathan

    The Supernova Classic will be hard to come by. If you find them, you should stock up. However, the Adapt has been well received.

  • Matt

    The decoupled heel is a terrible idea that very few people like. Look at the best selling Asics and Brooks shoes. No decoupled heel. Why won’t Adidas give this up?