Elemental Footwear: 2013 Running Trend
Today, running footwear goes well beyond traditional, cushioned daily trainers. The minimalist footwear movement came on with a vengeance in 2010-11, and some minimalist runners continue to swear by stripped-down, bare bones shoes that give them an über close to the ground feel.
For runners who want something a little more streamlined than a traditional trainer without going “barefoot,” elemental footwear is where it’s at for 2013. But what exactly is an elemental shoe? Think lower weight, lower offsets, and a platform that sits closer to the ground compared to a traditional running shoe. Some examples are the Brooks PureFlow 2 (View Men’s / View Women’s) and Saucony Kinvara (View Men’s / View Women’s). These shoes have low heel-to-toe offsets, but still offer a decent amount of cushioning.
This year we expect further growth in the elemental shoe category, along with the introduction of a few new models like the Saucony Virrata (View Men’s / View Women’s). The Virrata is part of the “zero drop with cushion” story that we’re seeing from several manufacturers.
Are you ridin’ in elemental shoes? What do you think of this trend?