New Balance Minimus Hi-Rez: Box Talk

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So we just got the New Balance Minimus Hi-Rez in stock. It’s a pretty special shoe, and we’ll say more about that below, but the first thing you notice about this shoe is it’s one-of-a-kind box.

We know what you’re thinking: “These guys have lost it, getting all wonky about shoeboxes.” But in our defense, we’re not the only ones talking about the unique box. New Balance just put together their own article on the box design of the Hi-Rez, and they too think it’s special enough to warrant some word count.

Here are our thoughts:

  • Thank you, New Balance, for not actually producing a hexagonal box. Our warehouse staff would have been cursing your name for weeks.
  • That said, it’s pretty cool that a shoe company is paying more attention to packaging. We’d love to see more designs that reduce packaging and showcase the product better.
  • Who’s the guy in the box factory who gets to glue in each of the semi-transparent windows on the box lids? Has he been out of work since 3D glasses went from cardboard to plastic?
  • The shoe inside the box (you know, the thing you’re actually paying for) offers a truly unique running feel. For the person who fully embraces the feel of near-barefoot running, it’s pretty hard to imagine a shoe offering more underfoot flexibility than the Hi-Rez while still providing some protection from road hazards. And even though the upper isn’t the big story and won’t get as much press as the outsole “pods,” we like its close-to-foot feel as well.

Kudos to New Balance for trying something new and bringing to market a niche running shoe backed by a lot of thought and advanced design.

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