New Balance is getting serious about the running specialty channel again, in a big way. The company has re-focused their energy on reestablishing the company as a serious running brand. To this end, they are coming to market with model updates that are very much in tune with the trends currently happening in the industry. The new 1190 is one such model that clearly shows the future direction of the brand.
The 1190 is the update to the current 905, a lightweight, slightly-posted, go-fast trainer. While the 905 is a nice shoe, it’s not keeping pace with the Asics DS Trainer, Mizuno Elixir and Nike Lunar Elite. It’s stale look and vanilla feel is better suited to the masses, where the shoe should be targeting the niche. The New Balance 1190 looks to correct this misdirection.
Starting with the graphics, the shoe now looks fast or at least different. The 1190 removes the raised sidewalls of the 905, which gives the the shoe a much more competitive stance. Add a new No-Sew welded and seamless upper that features soft suede overlays and you are on your way to having a trainer that closely mimics the fit of a racing flat.
The midsole showcases the new REV-Lite Foam midsole material at 21mm/9mm heights to ensure the shoe is light and responsive. Add a small Stability Post for the mild to moderate overpronator and you have a really nice shoe for faster paced training, tempo runs or an ideal option for the runner who doesn’t feel comfortable racing long distances in a minimal racer. The outsole is made of blown rubber which provides great grip and added responsiveness. A new shape should provide better support and help with the heel-toe transition. All of these changes contribute to one of the finest model updates of the season.
The 1190 has an MSRP of $115 and is projected to come in at a reported 9.2 oz in a men’s size 9.5. The New Balance 1190 is scheduled to arrive at Running Warehouse in July 2011.