Introducing adidas Energy Boost

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It’s been a while since we’ve seen some revolutionary new running tech from adidas. But in the spirit of go ‘big or go home,’ adidas has just introduced a new midsole technology it claims will “change running forever.” There might be just a bit of hyperbole in that marketing message, but we think they’re onto something with the new Boost foam, which is debuting in several new running models this spring and fall.

Introducing Boost

If you follow the world of running footwear, you’ve probably stumbled upon this video demonstrating adidas’ new Boost material:

Comprised of small TPU pellets molded together, the Boost material promises significantly increased energy return over a standard EVA foam, while feeling even softer underfoot. The midsole is claimed to maintain the same density from mile 1 to mile 600 as well as in all temperatures. Don’t let the ‘packing peanuts’ look fool you – we’ve had a chance to give it a try and we found the compound to offer a surprising amount of rebound and responsiveness despite its soft underfoot feel.

The Shoes

The first shoe with the Boost midsole will be the aptly named Energy Boost (available from us in June).  It’s a neutral daily trainer with a 10mm heel-to-toe offset and claimed weights of 9.7 oz (Men’s size 9) and 8.2 oz (Women’s size 8). Aside from the new midsole, this neutral trainer will feature a seamless and stretchy upper construction similar to what we’ve seen in the adipure Gazelle, as well as a flexible outsole to deliver a smooth ride from heel to toe.

Later this year, we will see an expansion of the Boost lineup to include two additional offerings: The adistar Boost (available in June) will be a premium stability trainer, and the adios Boost (available in October) will be a new take on the pedigreed adizero adios (which will continue to be available). Expect to see the adios Boost on the feet of top adidas athletes during the upcoming Boston Marathon this April.

adidas Energy Boost introduction, February 13, 2013

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