It’s undeniable that in the past few years, Hoka One One has taken the running world by storm. Aided by a growing roster of athletes whose specialties range from the mountains to the track, the brand’s momentum has only increased as more and more runners see the benefits of having increased cushioning underfoot.
This video takes a look at Hoka so far: the brand’s history, the proliferation of its offerings, some of the concepts and technologies that make the Hoka ride so unique, and what to expect from Hoka in the future. Additionally, the video answers the age-old question – is it pronounced ‘one one’ or ‘o-nay o-nay”?
Hoka co-founder Nicolas Meroud states in the video that the sky is the limit for Hoka, and we couldn’t agree more. The Hoka Conquest looks to push new boundaries for the brand with innovative materials and an new aesthetic appeal, and with shoes like the lightweight Clifton and Huaka in the pipeline, we expect Hoka to continue taking off, reshaping the running shoe world.
[Video via Hoka]