Brooks PureFlow 7 | First Look

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Available February 2018  – MSRP $100.00

The PureFlow has always been centered on providing a more natural running experience, and the upcoming model will be no different. With the Brooks PureFlow 7, designers look to maintain the close-to-the-ground feel and extensive flexibility of the previous model with some small changes to the fit and the appearance.

To preserve the ride of the previous two models, the Brooks PureFlow 7 has a nearly identical midsole, the only change being the lack of aesthetic indents on the sides of the midsole, and a completely identical outsole design. As such, the PureFlow 7 should still deliver a responsive, performance feel with enough cushioning to get through daily mileage.

What’s new for the PureFlow 7 is the upper design. With a stretch-woven exterior and a soft, internal bootie, the updated design should provide a less restrictive fit and a sleeker look.

The updated upper has also resulted in a lighter shoe with both the men’s and women’s PureFlow 7 models weighing 0.2 ounces less than their predecessors.

Preliminary Tech Specs

Stack height*: 24 mm heel, 20 mm forefoot, 4 mm heel-toe offset

Weight*: 8.9 oz (men’s size 9), 7.8 oz (women’s size 8)

*Production stack heights and weights may differ from the preliminary data listed here.

Current Model

Shop the Brooks Pure Flow 6: Men’s | Women’s – MSRP $100.00

Shop all Brooks Running Shoes: Men’s | Women’s

Competing Shoes

Shop the adidas Aerobounce: Men’s | Women’s – MSRP $100.00

Shop the Nike Free RN Distance 2: Men’s | Women’s – MSRP $120.00

Shop the Saucony Kinvara 8: Men’s | Women’s – MSRP $110.00

Brooks PureFlow 7 Men’s Sample (subject to change)

Brooks PureFlow 7 Women’s Sample (subject to change)

Brooks PureFlow 7 Men’s Sample (subject to change)


Will has been running competitively since high school, and is currently running with the HOKA Aggies, a post-collegiate club here on the central coast of California. With a preference for the humorous and the verbose, he enjoys playing the wordsmith almost as much as his daily runs.

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