Best Selling Road Shoes by Model – Winter 2017

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At the close of each season, we like to pause and take a look at what exactly happened over the preceding three months. Part of that reflection includes quantifying which shoe models were the most popular. Now, we know that many of you are just as curious as us about which models had the highest sales, so we want to share our findings with you. Below you will find the top twenty-five men’s and women’s road shoe models for the fourth quarter (Q4) of 2017.


For the men’s list, HOKA proved to be the dominant brand with three of the top five models and six of the top twenty-five. ASICS and Nike were not far off that, both boasting four models in the top twenty-five. A good number of shoes on this list are models we’d expect to see, with long-standing favorites such as the Saucony Kinvara 8 and the Brooks Ghost 10 taking up the sixth and seventh spots respectively, but there are also some rising stars, like the Altra Escalante at number five and the Altra Torin 3.0 at number thirteen, which show how non-traditional running shoes are making their mark. As is generally the case, the men’s list trends towards performance, with a number of performance trainers, including the Nike Zoom Fly as the top shoe of the quarter, and even a racing flat, the New Balance 1400 v5, making the list.


HOKA proved even more impressive on the women’s list, taking the top three spots and putting six in the top fifteen. Not far behind, ASICS had six of the top twenty-five models while Brooks put up five. With so few spots left, the final count shows that only six brands are represented on the women’s list—the final three being Nike (four models), Saucony (three models), and adidas (one model). By comparison, the men’s list featured shoes from those same six brands as well as three additional ones: Altra, Mizuno, and New Balance. As usual, this season’s women’s list trends towards daily trainers as opposed to performance models. Certain lightweight trainers, —the Nike Zoom Fly at number four and the Saucony Kinvara 8 at number eight—were strong, but the overwhelming majority of models are focused on getting in those daily runs.

Below are the top twenty-five best selling* road shoe models for the fourth quarter of 2017.


Men’s Best Selling Road Running Shoes – Q4 2017

Rank Model Colors Offered
1 Nike Zoom Fly 5
2 HOKA ONE ONE Clifton 4 6
3 HOKA ONE ONE Arahi 6
4 HOKA ONE ONE Bondi 5 5
5 Altra Escalante 6
6 Saucony Kinvara 8 9
7 Brooks Ghost 10 9
8 Nike Zoom Pegasus 34 8
9 ASICS Gel Kayano 24 9
10 adidas adizero Boston 6 3
11 Altra Torin 3.0 5
12 Nike Zoom Vomero 12 2
13 ASICS Gel DS Trainer 22 1
14 adidas adizero adios 3
15 Nike Zoom Structure 21 7
16 New Balance 1400 v5 4
17 Mizuno Wave Rider 21 4
18 Saucony Freedom ISO 13
19 ASICS Gel Cumulus 19 8
20 HOKA ONE ONE Hupana 2 2
21 Brooks PureFlow 6 5
22 ASICS GT 1000 6 7
23 Brooks Adrenaline GTS 18 6
24 HOKA ONE ONE Clayton 2 2
25 HOKA ONE ONE Hupana 2

Women’s Best Selling Road Running Shoes – Q4 2017

Rank Model Colors Offered
1 HOKA ONE ONE Arahi 7
2 HOKA ONE ONE Bondi 5 5
3 HOKA ONE ONE Clifton 4 3
4 Nike Zoom Fly 3
5 HOKA ONE ONE Clayton 2 4
6 Brooks Ravenna 8 3
7 ASICS Gel Kayano 24 6
8 Saucony Kinvara 8 7
9 Brooks PureFlow 6 3
10 ASICS DynaFlyte 2 4
11 HOKA ONE ONE Gaviota 3
12 Nike Zoom Vomero 12 2
13 ASICS Gel Cumulus 19 2
14 HOKA ONE ONE Hupana 2 3
15 Nike Zoom Pegasus 34 7
16 Nike Zoom Structure 21 6
17 Brooks PureCadence 6 3
18 Saucony Freedom ISO 9
19 Saucony Ride 10 6
20 Brooks Ghost 10 2
21 ASICS GT 1000 6 3
22 ASICS Gel Pursue 3 (Sold Out) 2
23 adidas Ultra Boost 2
24 ASICS Gel DS Trainer 22 1
25 Brooks Transcend 4 3

*Rankings are based on units sold during 2017 Q4. Unisex models and colorways sold on clearance have been excluded.


Curious about the most popular individual shoes by colorway? Check out our lists for the best selling road shoes by color here.

For a look at the shoes that will be taking over these lists in the first quarter of 2018, be sure to check out our new arrivals page!


Will has been running competitively since high school, and is currently running with the HOKA Aggies, a post-collegiate club here on the central coast of California. With a preference for the humorous and the verbose, he enjoys playing the wordsmith almost as much as his daily runs.

Read more posts by Will

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