Available February 2015 – MSRP $180.00
With full-length Boost, a Primeknit upper, and a Stretch Web Outsole, the adidas Ultra Boost looks to gain a strong foothold in the category of high-end neutral trainers.
- Stack Height: 27mm Heel, 17mm Forefoot, 10mm offset
- Weight: 11.4 oz (Men’s size 9.0), 9.4 oz (Women’s Size 7.0)
- ASICS Gel Kinsei 5- MSRP $200.00
- Mizuno Wave Prophecy 4- MSRP $210.00
A Boost in Popularity
Innovation is what drives the market. It’s what we crave, perpetually waiting for that next big thing to be unveiled. For adidas, this major breakthrough came in 2013, when it revealed the Boost midsole compound. This revolutionary material, composed of thousands of TPU pellets, boasts remarkable energy return properties unmatched in responsiveness.
Since the creation of Boost, adidas has confidently placed all their eggs in one basket. You’ll be hard pressed to find an adidas trainer that doesn’t use at least a little Boost these days. While it may be true that you can have too much of a good thing, that principle may not apply to adidas’ latest unveiling, the Ultra Boost. Boldly touting a full-length Boost midsole in combination with a midfoot Torsion system that creates smooth and powerful heel-to-toe transitions, this latest creation is looking to make big waves in the running world.
What does the Ultra Boost have to offer?
A midsole constructed of this much Boost (20% more than any other adidas shoe) is a story in and of itself, yet the innovation does not stop there. The Ultra Boost also introduces a PrimeKnit upper, made of a soft material that features a fit system that stretches and expands according to the foot’s shape and movements. Using a weave pattern of varying densities, the shoe should fully conform to the foot for an incredibly adaptive fit.
This premium trainer also marks the debut of adidas’ Stretch Web outsole. Running the full length of the shoe, this rubber compound moves with the foot and reduces the amount of pressure from ground forces on footstrike. Put it all together, and the Ultra Boost presents a triple threat of superb cushioning, dynamic fit, and flexibility.
How will the Ultra Boost boost itself above the competition?
With a price point of $180 and premium tech from upper to outsole, the Ultra Boost will compete against high-end neutral trainers such as the ASICS Gel Kinsei 5 and Mizuno Wave Prophecy 4. The Prophecy 4 has the highest stack height (33mm Heel, 21mm Forefoot) and heel-toe offset of the bunch, while the Kinsei and Ultra Boost both have the same stack height and heel-toe offset.
What sets the Ultra Boost apart from these is its elegantly simple design. While the Kinsei 5 and Prophecy 4 use many different technologies in the construction of their shoes, the Ultra Boost keeps things a little less crowded with three main features: full-length Boost, a one-piece Primeknit upper, and a one-piece outsole. These components, although simple in looks, represent the fruits of adidas’ extensive research to create a truly unique and premium running experience.
What does adidas hope to achieve by creating the Ultra Boost?
The adidas Ultra Boost represents the pinnacle of adidas’ technology, offering the latest in shoe innovation. With this product, adidas hopes to revolutionize running and raise the standards by which running shoes are measured. As bold a statement as it is, it seems that no detail was spared in creating the Ultra Boost, and it should provide an excellent option in any runner’s daily training arsenal.
Look for the adidas Ultra Boost to make its arrival at Running Warehouse in February 2015!