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Website Feature of the Week – Product Vlogs

January 23rd, 2012
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First off, we get the sense that at least a few of you out there are asking, “What the heck is a vlog?” It’s not a new genetically engineered animal species or an alien race from an old Star Trek episode. No, vlogs are our video blogs…get it? They help us showcase the features and highlights of upcoming shoes, apparel and running accessories.

Every week, we put out a vlog geared toward Men’s or Women’s products. If you haven’t watched one of our blogs before, click on the tiles in this post to go directly to the vlog archive. You can also find a quick link to the latest vlog on the right-hand side of the Men’s or Women’s homepage. Click on the video and get ready for an in-depth look at the latest shoe models and new running gear.

Whenever you’re on the site and would like to check out some older vlog episodes, you can scroll down below our current vlog to see videos in the archive. The vlogs are also accessible from our Learning Center, under the Video Vault. Basically, they’re all over the place – we do that because we want to make it easy for you to find information on the latest running gear.

More Videos to Watch

And while we’re on the topic of video, our Learning Center offers plenty of video clips, with many more on the way in the coming months. Click on the Learning Center for:

Matt Website Features ,

Website Feature of the Week: Experienced Shoe Finder

January 13th, 2012
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Women's Experienced Shoe Finder

We’ve got hundreds of running shoes on our website. That level of selection is one of the reasons our customers love us so much. But it also presents a bit of a problem: how do you find that one perfect pair for you out of all the shoe types, brands and sizes we carry?

Men's Experienced Shoe Finder

Enter the Running Warehouse Experienced Shoe Finder (available for Women and for Men). In just seconds you can select your size and some other features to narrow down your search. Click the Search button and our finder does the rest, returning a list of shoes that match all your chosen characteristics.

Narrowing Down Your Options

The only required field for our Experienced Shoe Finder is your shoe size. But you won’t want to stop there. Here are some other ways you can pinpoint the right shoe for your needs:

  • Price Range: Find a shoe that fits your budget.
  • Brand: Limit your search only to brands you’d want to wear.
  • Shoe Width: If you have a narrow or wide foot, be sure to click here.
  • Shoe Type: Road? Trail? Lightweight? Tell us what you need.
  • Pronation Control Level: Find shoes that give you a proper level of support.
  • Feature Level: Choose from bare bones to bells and whistles.
  • Heel-To-Toe Drop: If you have a preference, select it here.

You can always find our shoe search tools by clicking on “Search Shoes” under Product Finders on the right-hand side of the Men’s or Women’s homepage.

Check out last week’s Feature on Shoefitr to see something else that’s something special on our site.

Matt Website Features ,

Website Feature of the Week: Shoefitr

January 6th, 2012
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So last week we were sitting around talking about how the Running Warehouse website is pretty great. You know, just another day of tooting our own horn. But then we realized that there are probably a lot of our customers who don’t know just how cool the site really is, because they’ve only scratched the surface.

Well we’re here to help you scratch a little deeper. Each week, we’re going to start sharing our horn-tootin’ with the rest of you. Starting off this week, our focus is on Shoefitr.

A shoe and a ruler. That's the proven recipe for Shoefitr awesomeness.

Accurate Shoe Sizing in Seconds

Shoefitr may be old news to a lot of you. After all, it’s been on our site since summer 2010. Shoefitr’s 3D shoe images also regularly appear in Running Times magazine and on RunnersWorld.com. But some runners still haven’t seen Shoefitr in action. Here’s the rundown: Shoefitr tells you your size in a new shoe based on your size in your current shoe. How does it perform this magic? Measurements, measurements, measurements. And then some more measurements.

Shoefitr In Depth

The Shoefitr folks are based out of Pittsburgh, Pennsylvania, where they’ve set up a product testing lab to perform detailed, 3D measurements of shoes. The goal is to measure each new model very soon after its release, while keeping an archive of older models for comparison purposes. For an accurate gauge of fit and sizing, several different sizes in both Men’s and Women’s models are measured for each shoe. Shoefitr has scanned models from 46 different manufacturers. The company currently has 1706 shoe models in its database, a number that continues to grow every month as new models are released.

Making Shoefitr Work for You

  1. Go to the product page for a shoe you are considering purchasing.
  2. Click on the ‘Show me how it fits!’ button to the right of the picture of the shoe.
  3. Enter the model and size you are currently wearing.
  4. Click the ‘Compare how they fit!’ button.
  5. Shoefitr will recommend a size and show you a 3D image of where the shoe you’d like to purchase may be tighter or looser than the one you currently wear.

Not seeing the Shoefitr button so you can get started? You can add “?disable-shoefitr-test” to the end of the URL for the product page you are on and the button will be displayed.

Stay tuned next Friday for another Website Feature of the Week!

Matt Website Features , , ,