At the surface, New Balance seems an odd sponsor for a professional cycling team. Perhaps, the Running Warehouse blog is an unusual place to find a blog about a professional cycling team. That said, we’ve got these shoes in our warehouse and we are pumped for this year’s Tour de France.
New Balance 890 Garmin Race Team Shoes
Sponsors Garmin and Sharp adorn the blue jerseys. Check out the socks!
That said, sports sponsorship is a lot more than logo exposure. Ideal partnerships add value to the sports property beyond a check and the company gets to tell a story about how they help the team to glory beyond putting food on their table. So what is the story that New Balance is creating? New Balance makes shoes and apparel for several sports, but Cycling is not one of them and Team Garmin-Sharp already has an apparel sponsor in Castelli.
Officially, New Balance is the “exclusive off-bike footwear and athletic clothing supplier” to the team. They will provide shoes, like those above, as well as apparel for the team to wear when they aren’t tearing up the streets on their bikes on the pro tour. The argyle infused 890v4 has already graced podiums around the world and there is a good chance that the shoes will be leaving footprints on podiums in France. The team is certainly adorned in New Balance when they hit the gym or trails for cross-training. They did just that when some of the riders traveled to Boulder to run with New Balance’s Jenny Simpson, Emma Coburn and Anton Krupicka.
There are few running shoe lines with the longevity and history close to that of the Nike Pegasus. The Pegasus has provided runners with reliable, high mileage cushioning for over three decades and if it’s slowing down, it’s sure not showing it.
Over the past year, we’ve seen New Balance’s Minimus line shift away from their near-barefoot offerings. The new focus? Shoes that offer a low profile, yet retain a touch of protection from the ground.
The New Balance Zero v2 embodies this change in the Minimus ideology. While the Zero v2’s predecessor, the 00, was about as little shoe as you could get without venturing into ‘it’s just a sock’ territory, New Balance’s latest addition to the line packs more than a little bit underfoot. It really is a different shoe. Read more…
For 2014, the Nike Free collection takes on a new look, in what is one of the more significant updates since the debut of the Free in 2004. Despite numerous changes in the line, however, the goal of the collection remains constant: to deliver a natural running experience. Read more…
Look at the feet of any Nike-sponsored athlete at the starting line of a major marathon and you’ll likely see one of two shoes. The first is Nike’s Flyknit Racer, one of their innovative marvels of the past two years, a shoe that Nike has been sure to pump plenty of marketing dollars into. The other – a bit of a cult classic, a shoe that flies under the radar yet remains a contender for the podium. The Nike Zoom Streak has long been a favorite of competitive marathon runners, and for good reason. Read more…
Brendan Murray is a product manager for New Balance, and is currently leading the charge on the re-issue of the now classic Trail 101, which is expected to become available in 2015. As some of you may remember, the NB 101 was one of the first lightweight trail shoes to hit the market. Originally released in 2010, the 101, along with its predecessor in the 100, helped pave the way for an entire movement of lightweight and low profile footwear, affecting how we envision trail-specific running shoes today.
We were lucky enough to get Brendan to answer a few questions about the upcoming re-issue of the Trail 101, the production process of the shoe, and about the design process of new footwear in general.
(Turn on the subtitles. Unless you speak both English and French. And if so, très bien!)
One of the joys of running is exploration. It’s a great way to see new things, take new paths and to take in new sights and sounds. But exploration isn’t just about going somewhere new. It’s about seeing something in a new light, in a way that you wouldn’t notice just in everyday passing. Running provides us with the opportunity to gain a new perspective on our surroundings and ourselves, and to fulfill the human need for discovery.
With its new CityTrail collection, Salomon, a brand deeply embedded in the mountains, turns its eye towards an entirely different kind of trail: those laid out in the city around us. Taking to the streets of Paris, Salomon explores the urban environment, showing us that sometimes all it takes to get away from things is to embrace and to rediscover the things around you.
Be sure to check out our selection of Salomon shoes, apparel and accessories for Men and Women.
Asics recently rolled out their revamped 33 collection, now dubbed Natural33. If you haven’t tried out any of the shoes in the newest coming of the line, we highly recommend that you do. The shoes feel fantastic, giving you a sense of responsiveness and bounciness that really boosts your run.
In the past, the 33 collection has consisted of a scattered variety of footwear. Though the shoes were innovative, the collection lacked any real identity or any shared traits that defined the line. Now, the new Natural33 brings a coherent schema to the collection, defining it as a series of shoes designed to bring you a faster and more natural run. Read more…
For fans of the maximalist footwear, the Hoka Conquest was one of the more anticipated shoes of 2014. We’ve had a chance to put a few miles into the shoe, and we gotta say, the shoe definitely lives up to its hype. Read more…
Perhaps one of the most iconic running footwear designs to come about in the past decade is Nike’s Free. The Free, which celebrates its 10th anniversary this year, helped catalyze a movement of footwear designed to help you run naturally, strengthen the muscles of your foot, and help reduce the occurrence of injury.
In an interview with Designboom, Free innovator Tobie Hatfield recalls a (now legendary) trip to Stanford University in which he witnessed coach Vin Lananna’s athletes training barefoot on grass. Seeing a challenge in recreating that barefoot experience in a running shoe, Hatfield drew inspiration from past projects such as the Nike Air Presto to create a new running shoe that would influence not only the running shoe world for the next decade, but footwear designs in all corners of sport.
Be sure to check out Hatfield’s interview on Designboom, and keep an eye out for new versions of the Nike Free, available soon at Running Warehouse.