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Brooks Beasts TC/Nick Symmonds Prediction Contest

Posted on February 5, 2014 in Run Life

In case you haven’t heard of Nick Symmonds, he’s kind of a big deal. He’s the 2013 IAAF World Championships silver medalist, and the third-fastest American 800 meter runner, ever. He’s also a top notch beer miler. In an attempt to add to his list of accomplishments, Symmonds will headline an attempt at the 4×800 […]

Ashton Eaton – The World’s Fastest Shoe Lacer?

Posted on February 3, 2014 in Run Life Running Shoes

Nike sponsored decathlete Ashton Eaton has a fairly impressive resume. Gold medalist, world record holder, etc. It appears, though, that lately he’s been focusing on a title that will easily cast a shadow over his other accomplishments: World’s Fastest Shoe Lacer. Ashton, seen with the soon-to-be-released Nike Flyknit Lunar2, has a lot of event shoes, […]

Hoka One One: The Sky’s the Limit

Posted on January 30, 2014 in Running Shoes

It’s undeniable that in the past few years, Hoka One One has taken the running world by storm. Aided by a growing roster of athletes whose specialties range from the mountains to the track, the brand’s momentum has only increased as more and more runners see the benefits of having increased cushioning underfoot. This video […]


The New Balance RC 1600 v2: Speed Takes on a New Look

Posted on January 29, 2014 in First Look Running Shoes

The New Balance RC 1400 v2 has harnessed its fair share of attention in the running world as of late. Though not a huge update, the release of version two breathed new life into the shoe, making it a top choice for runners looking for a performance shoe that blends aspects of a lightweight trainer […]


The Brooks Glycerin 12 Looks to Up the Plushness

Posted on January 24, 2014 in First Look Running Shoes

Unless you’ve been living under a rock for the past few months (or have been running too much to take notice), you’re undoubtedly aware of the incoming Brooks Transcend, due to arrive next month. Speaking of which, have you seen the new Runner’s World ad for the shoe? The thing is, the Transcend is a […]


The Brooks Ghost 7: Much the Same, But Improved

Posted on January 22, 2014 in First Look Running Shoes

Brooks has never been a company to tout crazy new innovative technologies or game-changing ideas. Rather, the company finds success in what it knows best: delivering footwear that simply works. No frills or gimmicks necessary (slightly out-there marketing aside, that is). As such, its not often we see big changes in Brooks’ core model updates, […]


New Balance Buyer Vs. Sales Rep Giveaway

Posted on January 21, 2014 in Run Life

Update 1/21: Those of you who follow this blog were undoubtedly caught up in a recent runner’s duel that took place between our enthusiastic New Balance sales rep, Jason, and Erik, our very own footwear buyer. In an intense half marathon in Carlsbad on Sunday, Erik put up a swift-footed performance, finishing in an impressive […]


Win an Entry to the SLO Marathon with FLUID

Posted on January 20, 2014 in Run Life

Looking to come spend a weekend of running and funning on California’s beautiful Central Coast? Our good friends at Fluid Sports Nutrition are giving you a chance to win a vacay weekend in our very own hometown of San Luis Obispo for the SLO Marathon and Half Marathon on April 26-27th. Up for grabs is […]


The New Balance 980 Trail Takes Fresh Foam Offroad

Posted on January 17, 2014 in First Look Running Shoes

The release of the New Balance 980 is upon us, and with it we will see the introduction of the company’s new Fresh Foam midsole material, which promises a super soft & pillowy ride, keeping in with the trend of increasing cushioning between you and the road. The 980, which features a flexible, 4mm offset […]


The Brooks PureGrit 3 Ups the Grittiness

Posted on January 15, 2014 in First Look Running Shoes

In its third iteration, Brooks’ PureGrit gets redesigned from the ground up, giving the shoe a beefier look and feel while sticking true to the concepts of low weight and a natural, uninhibited ride characteristic of the PureProject collection.

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