Archive for December, 2011

Introducing Asics 33

December 29th, 2011

OK, so we kinda dropped the ball on announcing this one. Things have been a little hectic since the first Asics 33 shoe, the Gel Blur33, went up on our site in September. But now we’re going to do this line justice with a formal intro.

You’ve probably seen the ping-pong ball TV commercial (if not, check it out here) and might have noticed when we first posted the Blur33 for sale on our site. The 33 line is named after the 33 joints in the foot, the idea being that this shoe helps to create more natural movement from foot strike through toe-off.

But we have to stop you if you think Asics has gone minimal. Nope. The 33 line is all about responsive, performance-oriented footwear that puts a little more life in your stride. Expect more road feel, better bounce and a huggy fit, along with strategic use of the Asics cushioning you know and love.

The 33 collection currently comes in 3 flavors. The Gel Blur33 is ideal for a neutral runner who wants both cushion and a closer connection to the road during faster runs and races. For a daily trainer with a nice mix of rebound and plushness, the Gel Excel33 adds several features to the neutral platform, including forefoot gel cushioning and a Propulsion Trusstic System for improved toe-off efficiency. The Gel Neo33 adds a bit of pronation control and has a rare combination of being forgiving on impact while delivering a good feel for the road.

Asics Gel Excel33 Men's Shoes

Blur33 Fast Facts
(See all Men’s and Women’s Colors)

Pronation Control: Neutral
Weight: 10.3 oz (Men) / 8.8 oz (Women)
Heel-To-Toe: 10mm
Key Features: Solyte Midsole Material, Rearfoot GEL Cushioning, ComforDry Sockliner

Excel33 Fast Facts
(See all Men’s and Women’s Colors)

Pronation Control: Neutral
Weight: 10.8 oz (Men) / 9.0 oz (Women)
Heel-To-Toe: 10mm
Key Features: Impact Guidance System (I.G.S.), Solyte and SpEVA Midsole Materials, Propulsion Trusstic, Front and Rear GEL Cushioning

Asics Gel Neo33 Men's Shoes

Neo33 Fast Facts
(See all Men’s and Women’s Colors)

Pronation Control: Minimum Support
Weight: 11.5 oz (Men) / 10.0 oz (Women)
Heel-To-Toe: 9mm
Key Features: Impact Guidance System (I.G.S.), DuoMax Support System, Front and Rear GEL Cushioning

What’s Next
Need something to look forward to? More styles in the 33 collection are on the way around mid-year 2012. Stay tuned for sneak peeks of the Gel Lyte33 and Gel Blur33 2.0 – some lighter weight models we’re particularly excited about.

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New Balance MT110/WT110 – First Look

December 28th, 2011

New Balance MT110 Men's Shoe

New Balance faced a daunting task when updating the MT101 and the women’s version, the WT101. Plenty of customers rave about this shoe, and for good reason. The 101 struck a near-perfect balance by providing protection from lumps and bumps on the trail while still being light and nimble enough to please many in the minimalist crowd.

We think it’s about to get even better with the MT110 and WT110 ($85.00 MSRP each), releasing in early January 2012.

  • New Upper Construction: The innovative synthetic upper covering a soft, breathable lining is highly durable and ready to handle dirt, mud, water or any other elements you want to throw its way.
  • Lower Heel Height: The MT110 and WT110 have dropped the heel from 26mm to 21mm while keeping a 17mm forefoot, giving these shoes a flatter 4mm heel-to-toe differential.
  • More Flexible Midsole: Even with rock stop technology to protect from stone bruises, New Balance has added flexibility in the midsole for more natural heel-to-toe movement.
  • Sticky, Lug-alicious Outsole: New Balance went with directional lugs from heel to toe on this update for better traction on uphill climbs and descents, and the sticky rubber will keep you planted.
  • Still Staying Trim: At 7.75 ounces (men’s size 9) and 6.2 ounces (women’s size 8), the MT110 and WT110 continue to fall on the lighter end of the trail shoe spectrum while offering plenty of features.
  • For Wider Feet: For the first time in this series, widths are available. We will be carrying 2E widths in men’s sizes.
  • Serious Style: For the footballers among us, you’ll be forgiven if you think this shoe looks a little bit like a soccer cleat. The shoe designers were inspired by the flexibility, low profile, and lateral support of soccer shoe uppers.

New Balance MT110 Men's Shoe (Outsole View)

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It’s Sneak Peek Season

December 22nd, 2011

Today may be the first day of winter on the calendar, but it’s already Fall 2012 at Running Warehouse. Well, kinda. Now’s the season for manufacturers to stop by with their Fall 2012 shoe and apparel introductions, so keep an eye out in the coming weeks for plenty of new product sneak peaks from us, including the Saucony Kinvara 3 and Kinvara TR, the expanded Nike Free line, and the Asics Gel Lyte33 and Gel Blur33 2.0.

But before we get to the Fall 2012 introductions, we have a few more Spring 2012 shoes to roll out. We’ll be kicking things off with a first look at the New Balance MT110 and WT110, a much-anticipated update to the very popular MT101/WT101 trail runner. We’re expecting big buzz in the month ahead as the design and feature updates to this trail shoe get more “traction” (sorry, we couldn’t resist).

We’re celebrating this shortest day of the year by kicking off a long string of product intros and launches in the weeks ahead. Stay tuned!

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