Archive for January, 2011

Brooks Green Silence and Mach 13 Racers – Color Ups

January 14th, 2011

Brooks Green Silence in 4 New Colors for Fall '11 (Men's on the left, women's on the right)

A standard practice in the running shoe industry is to forgo any technical updates to a shoe model and instead do a color update (color up).  This generally happens at the halfway point between the initial product introduction and the introduction of the replacement model, or sometimes occurs as a “new” model.  Shown here are two examples of color ups for the Brooks racing line.  The Brooks Green Silence is a mid-season cosmetic introduction whereas the Brooks Mach 13 Racer has a new number designation to go along with the cosmetic update.

A trend in the industry has been adding bright colors to the midsoles of popular models as well as adding brightly colored uppers to the mix.  Both are in display in the new Green Silence for Fall 2011.  You shouldn’t be too surprised if you see these colorful Green Silence Racers appearing out of a Nissan Leaf on the feet of a potential Starbucks customer who look like they’ve never run a step in their life.  With the color combos shown above, we’re guessing Brooks is going for some retail placement, outside the traditional running specialty channel, that appeals to the Green crowd.

Brooks Mach 13. Spiked and Spikeless Models Available. (Women's above, Men's shown in inset)

Sometimes a company is very happy with a current shoe and instead of doing anything drastic for the updated version, they leave it technically unchanged, spiff up the cosmetics and call it the next number down the line.  Such is the case with the new Brooks Mach 13.  Same shoe, but with a new wild appearance.  In regard to this new look, our staff is torn.  Some think it’s great, others not so much.  Definitely a case of divisive styling.

Both the Brooks Green Silence and Brooks Mach 13 will remain unchanged from the current versions in terms of midsole, outsole, upper materials and fit, the only change is in the cosmetics, in which case Brooks is not playing it safe.  The new Green Silence and Mach 13’s are definitely going to have a love or hate factor surrounding them.  Like ‘em or not, expect both at Running Warehouse in July 2011.

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Saucony Kinvara 2 – First Look

January 10th, 2011
Saucony Kinvara 2 for Women

Saucony Kinvara 2 for Women

The Saucony Kinvara was one of the hottest shoes in 2010, which normally is a very good thing.  The problem comes around a year later when the updated version is due.  Tradition dictates that you “improve” the model every 12-24 months, yet you have a shoe that is killing it, as it is.  What do you do?  If you’re smart, you make almost no changes, add the next numeral to the name and call it good.  This is exactly what Saucony has done with the update to the wildly popular Saucony Kinvara.  The Kinvara 2 is nearly identical to the original which should please all the current fans or at the very least, not upset many.

The Kinvara 2 sports updates to the upper only.  The midsole, outsole, heel drop, all the good things that people have come to love about the current Kinvara remain unchanged. To improve the fit, the sub-epidermal skeleton overlay pattern, which primarily sits over the midfoot of the current Kinvara, has the most forward “arm”  and lengthened it and moved forward, which should help secure the foot better.  A new Monomesh replaces the current Open Mesh upper.  The Monomesh should offer similar levels of breathability while keeping unwanted stuff out.

As easily seen, very little has been changed.  A few upper tweaks, the number 2 added to the name, several new color combinations, the midsole, outsole and price unchanged and its all good.  The Kinvara 2 should continue to please those who love the current model and attract legions of new ones as well. The Kinvara 2 comes in at a projected 7.7 oz for a men’s size 9.0 (6.7 oz for a women’s 8.0) and a suggested retail price of $90.00.  Look for the Saucony Kinvara 2 to be available at Running Warehouse in May 2011.

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